rebelskin.com website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

19 images could be 946 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

A phone's processor spends 2.7 s on main-thread work while loading, 484 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 134 ms of main-thread work and 808 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,972 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 third-party services load with your homepage (Shopify and shop.app), adding 896 KiB and 144 ms of main-thread time.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 34 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

13 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.7 MB in 415 requests on a phone: media 4.1 MB (1), images 1.7 MB (86) and other files 872 KiB (142). Under 2 MB keeps phones on slow connections fast.

5 images further down the page (415 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 262.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

There are 2 <h1> headlines (“” and “Rebel Skin: Face Gua Sha, Rollers & Cupping Tools”). One clear main headline is easier for people and search engines.

The homepage links to 83 pages on rebelskin.com and 3 external pages.

/collections/gua-sha and /collections/guasha all use the title “Gua Sha Tools – Stainless Steel Facial Gua Sha | Rebel Skin”. Search engines can't tell which page to show for a search, so each competes with the others.

/collections/gua-sha and /collections/guasha use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/guasha, whose canonical is /collections/gua-sha. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 635 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.