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record.com.br website review

Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 85 checks

This review found 43 issues worth fixing on record.com.br, 14 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.8 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20262.5 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
250 ms144 msMay 9Oct 24238 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026156 ms
May 16, 2026167 ms
May 23, 2026176 ms
May 30, 2026186 ms
Jun 6, 2026193 ms
Jun 13, 2026195 ms
Jun 20, 2026201 ms
Jun 27, 2026196 ms
Jul 4, 2026192 ms
Jul 11, 2026194 ms
Jul 18, 2026189 ms
Jul 25, 2026187 ms
Aug 1, 2026189 ms
Aug 8, 2026197 ms
Aug 15, 2026206 ms
Aug 22, 2026210 ms
Aug 29, 2026219 ms
Sep 5, 2026213 ms
Sep 12, 2026216 ms
Sep 19, 2026220 ms
Sep 26, 2026218 ms
Oct 3, 2026224 ms
Oct 10, 2026228 ms
Oct 17, 2026234 ms
Oct 24, 2026238 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of record.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. record.com.br at 0.4 s0.4 s
  2. record.com.br at 0.8 s0.8 s
  3. record.com.br at 1.1 s1.1 s
  4. record.com.br at 1.5 s1.5 s
  5. record.com.br at 1.9 s1.9 s
  6. record.com.br at 2.3 s2.3 s
  7. record.com.br at 2.6 s2.6 s
  8. record.com.br at 3.0 s3.0 s

Speed

12 to fix37
  • Render-blocking requests

    1.9 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 959 KiB and 1.3 s of main-thread time.

  • Improve image delivery

    300 ms · 987 KiB

    35 images could be 987 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 387 ms

    387 ms

    Google Tag Manager costs a phone 387 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    379 KiB

    About 379 KiB of JavaScript is downloaded but never used on this page.

  • Clarity adds 312 ms

    312 ms

    Clarity costs a phone 312 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 281 ms

    281 ms

    Facebook costs a phone 281 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    307 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

  • 2,781 HTML elements

    The page has 2,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 68 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.49

    0.49

    For real visitors the layout shifts by 0.49 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.477

    0.477

    The layout shifts by 0.477 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 291 ms

    291 ms

    Real visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 38 images without width and height

    38 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 349 ms

    349 ms

    Scripts block taps and scrolling for 349 ms in total while the page loads. Good is under 200 ms.

2 checks passed
  • Real-user TTFB: 611 ms

    611 ms

    Real visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 5.2 MB in 328 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 328 requests on a phone: images 3.0 MB (134), scripts 1.1 MB (62) and other files 709 KiB (92). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    HALLOWEEN_Prancheta_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (136 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9092
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 221 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9280
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “Editora Record”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 304 internal links, 10 external

    The homepage links to 304 pages on record.com.br and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Editora Record”.

  • Canonical URL set

    The canonical URL is https://www.record.com.br/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.record.com.br/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,785 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    /blogs/news, /pages/quem-somos, /pages/sala-do-educador and /pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/quem-somos has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 161 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 42 small tap targets

    42 of 210 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,247 words of copy

    The homepage carries about 1,247 words of visible text.

4 checks passed
  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 17 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at record.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Founded
1940
Headquarters
Rio de Janeiro

Upkeep, stack, hiring and company data from programmable.info

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