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record.com.br website review
Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 85 checks
This review found 43 issues worth fixing on record.com.br, 14 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #84,511 of 89,854 reviewed websitesbeats 5%
- #45,738 of 47,059 online storesbeats 2%
- #41,376 of 42,290 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.2 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 156 ms |
| May 16, 2026 | 167 ms |
| May 23, 2026 | 176 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 193 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 201 ms |
| Jun 27, 2026 | 196 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 194 ms |
| Jul 18, 2026 | 189 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 189 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 206 ms |
| Aug 22, 2026 | 210 ms |
| Aug 29, 2026 | 219 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 216 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 224 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 234 ms |
| Oct 24, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.9 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 959 KiB and 1.3 s of main-thread time.
Improve image delivery
300 ms · 987 KiB35 images could be 987 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 387 ms
387 msGoogle Tag Manager costs a phone 387 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
379 KiBAbout 379 KiB of JavaScript is downloaded but never used on this page.
Clarity adds 312 ms
312 msClarity costs a phone 312 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 281 ms
281 msFacebook costs a phone 281 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
307 KiB9 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.
2,781 HTML elements
The page has 2,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 68 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.49
0.49For real visitors the layout shifts by 0.49 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner”.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.477
0.477The layout shifts by 0.477 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 291 ms
291 msReal visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 46% slower for real visitors
+46%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
38 images without width and height
38 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 349 ms
349 msScripts block taps and scrolling for 349 ms in total while the page loads. Good is under 200 ms.
2 checks passed
Real-user TTFB: 611 ms
611 msReal visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.2 MB in 328 requests
5.2 MBYour homepage downloads 5.2 MB in 328 requests on a phone: images 3.0 MB (134), scripts 1.1 MB (62) and other files 709 KiB (92). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
HALLOWEEN_Prancheta_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (136 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 221 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (14 characters)
Your title is only 14 characters: “Editora Record”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
304 internal links, 10 external
The homepage links to 304 pages on record.com.br and 10 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Editora Record”.
Canonical URL set
The canonical URL is https://www.record.com.br/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.record.com.br/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,785 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
/blogs/news, /pages/quem-somos, /pages/sala-do-educador and /pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/pages/quem-somos has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 161 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
42 small tap targets
42 of 210 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,247 words of copy
The homepage carries about 1,247 words of visible text.
4 checks passed
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 17 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at record.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 1940
- Headquarters
- Rio de Janeiro
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on record.com.br, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.