redplugdesign.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

Shopify costs a phone 37 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 243 KiB of JavaScript is downloaded but never used on this page.

About 15 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, Mailchimp and intuit.com), adding 346 KiB and 43 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

12 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “34bbba4e8a274d3a9014e86ab1cfa4b1”.

The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 195 requests on a phone: media 2.6 MB (1), other files 790 KiB (105) and scripts 450 KiB (46). Under 2 MB keeps phones on slow connections fast.

2 images (131 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 75 characters, so Google will cut it off around 60: “Shopify Theme Development | Virginia Beach Web Design | Red Plug Design Co.”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 60 pages on redplugdesign.com and 9 external pages.

/collections/shopify-themes has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link to other sites is dead, for example https://www.linkedin.com/in/ianstownsend/ (999).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.redplugdesign.com/account/addresses.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

redplugdesign.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 376 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.