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redpoints.com website review

Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 101 checks

This review found 31 issues worth fixing on redpoints.com, 13 of them high impact, across 101 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.3 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.6 s
May 16, 20263.6 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
321 ms244 msMay 9Oct 24312 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026274 ms
May 16, 2026282 ms
May 23, 2026272 ms
May 30, 2026272 ms
Jun 6, 2026278 ms
Jun 13, 2026277 ms
Jun 20, 2026278 ms
Jun 27, 2026279 ms
Jul 4, 2026282 ms
Jul 11, 2026278 ms
Jul 18, 2026276 ms
Jul 25, 2026263 ms
Aug 1, 2026253 ms
Aug 8, 2026254 ms
Aug 15, 2026259 ms
Aug 22, 2026265 ms
Aug 29, 2026262 ms
Sep 5, 2026261 ms
Sep 12, 2026261 ms
Sep 19, 2026262 ms
Sep 26, 2026263 ms
Oct 3, 2026275 ms
Oct 10, 2026281 ms
Oct 17, 2026300 ms
Oct 24, 2026312 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of redpoints.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. redpoints.com at 0.9 s0.9 s
  2. redpoints.com at 1.9 s1.9 s
  3. redpoints.com at 2.8 s2.8 s
  4. redpoints.com at 3.8 s3.8 s
  5. redpoints.com at 4.7 s4.7 s
  6. redpoints.com at 5.7 s5.7 s
  7. redpoints.com at 6.6 s6.6 s
  8. redpoints.com at 7.6 s7.6 s

redpoints.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix30
  • Avoid multiple page redirects

    16.8 s

    The page goes through 2 redirects before it starts loading, costing about 16.8 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    4.7 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 98). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.2 s

    A phone's processor spends 8.2 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.

  • 1 third-party service on the page

    1 third-party service load with your homepage (rocketcdn.me), adding 108 KiB and 7 ms of main-thread time.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 98 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 22.8 s

    22.8 s

    Your largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 34.2 s

    34.2 s

    The page becomes fully interactive after 34.2 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 274 ms to 312 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 402 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 402 requests on a phone: scripts 3.2 MB (71), images 2.5 MB (258) and fonts 406 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9593
  • 136 images without alt text

    136 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (145 elements)

    All page content should be contained by landmarks: 145 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 12 links crawlers can't follow

    12 links have no real href, so search engines can't follow them.

  • 180 internal links, 39 external

    The homepage links to 180 pages on redpoints.com and 39 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “AI-powered brand protection for 1,300+ brands. Detect and remove counterfeits, fake sites, and social fraud 24/7 with f…”.

  • One H1 headline

    Your main headline reads: “Eliminate fakes and protect your customersbrandrevenue”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “AI Brand Protection Platform | Red Points”.

  • Canonical URL set

    The canonical URL is https://www.redpoints.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.redpoints.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,162 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 69 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 8 pages without a meta description

    /brand-protection-software, /solution-piracy, /domain-management, /impersonation-removal, /gray-market and /social-video-growth and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /brand-protection-software, /solution-piracy, /domain-management, /impersonation-removal, /gray-market and /social-video-growth and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 5494
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    44 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (redpoints.com).

  • Valid certificate (88 days left)

    The certificate from Google Trust Services · WE1 verifies for redpoints.com and is valid for another 88 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://redpoints.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 59 links work

    All 59 links checked from your homepage (40 internal, 19 external) answered without errors.

Domain and trust

  • No CAA record

    redpoints.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    redpoints.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    redpoints.com was registered in Dec 2011 through OVH sas. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2030

    redpoints.com is registered until Dec 2030.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 517 words of copy

    The homepage carries about 517 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to sales” and “Pricing”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Pricing”, “Talk to sales” and “Request demo”.

  • Social proof on the page

    Social proof on the homepage: 211 testimonial or review blocks, 17 customer or partner logos, a star rating and “Trusted by 1,300+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.atlassian.net include:_spf.salesforce.com include:2018953.spf06.hubspotemai…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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