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redpoints.com website review
Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 101 checks
This review found 31 issues worth fixing on redpoints.com, 13 of them high impact, across 101 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 274 ms |
| May 16, 2026 | 282 ms |
| May 23, 2026 | 272 ms |
| May 30, 2026 | 272 ms |
| Jun 6, 2026 | 278 ms |
| Jun 13, 2026 | 277 ms |
| Jun 20, 2026 | 278 ms |
| Jun 27, 2026 | 279 ms |
| Jul 4, 2026 | 282 ms |
| Jul 11, 2026 | 278 ms |
| Jul 18, 2026 | 276 ms |
| Jul 25, 2026 | 263 ms |
| Aug 1, 2026 | 253 ms |
| Aug 8, 2026 | 254 ms |
| Aug 15, 2026 | 259 ms |
| Aug 22, 2026 | 265 ms |
| Aug 29, 2026 | 262 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 261 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 263 ms |
| Oct 3, 2026 | 275 ms |
| Oct 10, 2026 | 281 ms |
| Oct 17, 2026 | 300 ms |
| Oct 24, 2026 | 312 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.8 s
4.7 s
5.7 s
6.6 s
7.6 s
redpoints.com does not allow embedding, so this is Google's rendering of the page.
Speed
Avoid multiple page redirects
16.8 sThe page goes through 2 redirects before it starts loading, costing about 16.8 s. Link and advertise the final URL directly.
Reduce unused JavaScript
4.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 98). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.2 s
A phone's processor spends 8.2 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (rocketcdn.me), adding 108 KiB and 7 ms of main-thread time.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 98 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 22.8 s
22.8 sYour largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 34.2 s
34.2 sThe page becomes fully interactive after 34.2 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 6.2 s
6.2 sThe first text or image appears after 6.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 274 ms to 312 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.079
0.079The layout barely moves while loading (CLS 0.079, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 402 requests
6.5 MBYour homepage downloads 6.5 MB in 402 requests on a phone: scripts 3.2 MB (71), images 2.5 MB (258) and fonts 406 KiB (14). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
136 images without alt text
136 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (145 elements)
All page content should be contained by landmarks: 145 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
32 links without text
32 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
12 links crawlers can't follow
12 links have no real href, so search engines can't follow them.
180 internal links, 39 external
The homepage links to 180 pages on redpoints.com and 39 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “AI-powered brand protection for 1,300+ brands. Detect and remove counterfeits, fake sites, and social fraud 24/7 with f…”.
One H1 headline
Your main headline reads: “Eliminate fakes and protect your customersbrandrevenue”.
Title: 41 characters
Your title is a healthy 41 characters: “AI Brand Protection Platform | Red Points”.
Canonical URL set
The canonical URL is https://www.redpoints.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.redpoints.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,162 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 69 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
/brand-protection-software, /solution-piracy, /domain-management, /impersonation-removal, /gray-market and /social-video-growth and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
/brand-protection-software, /solution-piracy, /domain-management, /impersonation-removal, /gray-market and /social-video-growth and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
44 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (redpoints.com).
Valid certificate (88 days left)
The certificate from Google Trust Services · WE1 verifies for redpoints.com and is valid for another 88 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://redpoints.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 59 links work
All 59 links checked from your homepage (40 internal, 19 external) answered without errors.
Domain and trust
No CAA record
redpoints.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
redpoints.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 14 years old
14 yearsredpoints.com was registered in Dec 2011 through OVH sas. An established domain carries more trust with email providers and search engines.
Registered until Dec 2030
redpoints.com is registered until Dec 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 517 words of copy
The homepage carries about 517 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to sales” and “Pricing”.
18 calls to action
The homepage has 18 calls to action, for example “Pricing”, “Talk to sales” and “Request demo”.
Social proof on the page
Social proof on the homepage: 211 testimonial or review blocks, 17 customer or partner logos, a star rating and “Trusted by 1,300+ brands”.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.atlassian.net include:_spf.salesforce.com include:2018953.spf06.hubspotemai…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on redpoints.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.