Website review, no card needed
reflektskincare.com website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 83 checks
This review found 35 issues worth fixing on reflektskincare.com, 14 of them high impact, across 83 checks. The most urgent: page weight: 47.3 MB in 313 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #90,914 of 99,250 reviewed websitesbeats 7%
- #51,916 of 54,321 online storesbeats 4%
- #47,505 of 49,285 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.4 s
3.8 s
Speed
Reduce unused JavaScript
1.5 s · 640 KiBAbout 640 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 431 KiB21 files are served with short cache lifetimes, so returning visitors download them again (431 KiB).
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Bold Commerce, Hotjar and Klaviyo and others), adding 1.8 MB and 968 ms of main-thread time.
Reduce unused CSS
610 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.
Bold Commerce adds 267 ms
267 msBold Commerce costs a phone 267 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 189 ms
189 msKlaviyo costs a phone 189 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,622 HTML elements
The page has 1,622 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
smile.io adds 21 ms
21 mssmile.io costs a phone 21 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
68 KiB1 image could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.652
0.652The layout shifts by 0.652 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 585 ms
585 msScripts block taps and scrolling for 585 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 47.3 MB in 313 requests
47.3 MBYour homepage downloads 47.3 MB in 313 requests on a phone: media 43.7 MB (4), scripts 1.7 MB (126) and other files 778 KiB (91). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
35 KiB1 image is downloaded at several times the size a phone draws it, for example Reflekt_Claims_Mobile.png at 1,500 px wide, shown at 390 px. Resized copies would save about 35 KiB.
About 13.4 g of CO₂ per visit
13.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 13.39 g of CO₂e: 1607.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (2 elements)
Summary elements must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
[role="img"] and [role="image"] elements must have alternative text (1 element)
[role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (178 characters)
Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
92 internal links, 12 external
The homepage links to 92 pages on reflektskincare.com and 12 external pages.
6 checks passed
Title: 55 characters
Your title is a healthy 55 characters: “Reflekt | Minimalist Skincare for Glowing, Healthy Skin”.
Canonical URL set
The canonical URL is https://reflektskincare.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://reflektskincare.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://reflektskincare.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,126 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://reflektskincare.com/pages/our-cause-1 has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
6 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
26 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 788 words of copy
The homepage carries about 788 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Click here for 15% OFF your first order”.
8 calls to action
The homepage has 8 calls to action, for example “SHOP”, “SHOP ALL” and “LEARN MORE”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Hotjar and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reflektskincare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Okendo · Awin Affiliate Marketing · Bold Subscriptions · Schema App Total Schema Markup · Klaviyo Email Marketing Sms · Freegifts · cloudfront.net · smile.io · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on reflektskincare.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.