Programmable

Website review, no card needed

refurbed.com logo

refurbed.com website review

Visit site (opens in a new tab)Reviewed 28 October 202622 issues · 74 checks

This review found 22 issues worth fixing on refurbed.com, 6 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

81B

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sAug 29Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
107 ms100 msAug 29Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
Aug 29, 2026103 ms
Sep 5, 2026104 ms
Sep 12, 2026102 ms
Sep 19, 2026106 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026103 ms
Oct 17, 2026101 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.refurbed.com (opens in a new tab)
Full-page screenshot of refurbed.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. refurbed.com at 0.4 s0.4 s
  2. refurbed.com at 0.8 s0.8 s
  3. refurbed.com at 1.1 s1.1 s
  4. refurbed.com at 1.5 s1.5 s
  5. refurbed.com at 1.9 s1.9 s
  6. refurbed.com at 2.3 s2.3 s
  7. refurbed.com at 2.6 s2.6 s
  8. refurbed.com at 3.0 s3.0 s

Speed

4 to fix58

  • Reduce unused JavaScript

    1.5 s · 273 KiB

    About 273 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 62 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

  • 6 third-party services on the page

    6 third-party services load with your homepage (refurbed.de, Google Tag Manager and Clarity and others), adding 443 KiB and 409 ms of main-thread time.

  • Reduce unused CSS

    27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 86 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.

2 checks passed

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 802 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “refurbed is Europe's Leading Marketplace for Refurbished Pr…”.

  • Time to Interactive: 9.3 s

    9.3 s

    The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 397 ms

    397 ms

    Scripts block taps and scrolling for 397 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 728 ms

    728 ms

    Real visitors wait 728 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 997 KiB in 67 requests

    997 KiB

    Your homepage downloads 997 KiB in 67 requests on a phone: scripts 792 KiB (13), fonts 97 KiB (2) and images 48 KiB (26). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed

  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.refurbed.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 9 internal links, 25 external

    The homepage links to 9 pages on refurbed.com and 25 external pages.

6 checks passed

  • Meta description: 150 characters

    Your meta description is 150 characters: “refurbed is Europe’s Leading Marketplace for Refurbished Products. Choose your country to start shopping refurbished te…”.

  • One H1 headline

    Your main headline reads: “Welcome to refurbed! Choose your country”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “refurbed - Choose your country”.

  • Canonical URL set

    The canonical URL is https://www.refurbed.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100

  • No llms.txt

    There is no https://www.refurbed.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (613 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83

  • 2 linked pages hidden from search

    https://www.refurbed.com/imprint and https://www.refurbed.com/european-data-act are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages share a title

    https://www.refurbed.com/cookie-policy, https://www.refurbed.com/imprint and https://www.refurbed.com/european-data-act all use the title “refurbed is the marketplace for refurbished products.”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://www.refurbed.com/cookie-policy, https://www.refurbed.com/imprint and https://www.refurbed.com/european-data-act use the same meta description. A description written for each page earns more clicks.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9684

  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=5711394&tm=gtm002&Ver=2&mid=30b43664-7a5b-4be3-8fb4-4d3420a20970&bo=3&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=refurbed%20-%20Choose%20your%20country&p=https.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    28 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix50

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “200,000+ reviews”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 457 words of copy

    The homepage carries about 457 words of visible text.

2 checks passed

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at refurbed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Google Cloud

Hiring

Hiring
12 open roles
Teams
Supply (4), Engineering (3), Marketing (2), Finance and Legal (1)
Job board
greenhouse
Careers page
boards.greenhouse.io/refurbed (opens in a new tab)

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on refurbed.com, including 9 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25