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regatta.no website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 74 checks
This review found 31 issues worth fixing on regatta.no, 12 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #66,436 of 100,601 reviewed websitesbeats 30%
- #41,127 of 55,458 online storesbeats 22%
- #38,784 of 50,374 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 818 ms |
| May 30, 2026 | 825 ms |
| Jun 6, 2026 | 808 ms |
| Jun 13, 2026 | 795 ms |
| Jun 20, 2026 | 758 ms |
| Jun 27, 2026 | 766 ms |
| Jul 4, 2026 | 771 ms |
| Jul 11, 2026 | 754 ms |
| Jul 18, 2026 | 772 ms |
| Jul 25, 2026 | 758 ms |
| Aug 1, 2026 | 749 ms |
| Aug 8, 2026 | 757 ms |
| Aug 15, 2026 | 764 ms |
| Aug 22, 2026 | 783 ms |
| Aug 29, 2026 | 810 ms |
| Sep 5, 2026 | 798 ms |
| Sep 12, 2026 | 793 ms |
| Sep 19, 2026 | 797 ms |
| Sep 26, 2026 | 763 ms |
| Oct 3, 2026 | 797 ms |
| Oct 10, 2026 | 784 ms |
| Oct 17, 2026 | 796 ms |
| Oct 24, 2026 | 796 ms |
| Oct 31, 2026 | 833 ms |
| Nov 7, 2026 | 818 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 88 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 94 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 89 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 92 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 100 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 108 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 114 ms |
| Nov 7, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.8 s · 254 KiB16 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and Clarity and others), adding 579 KiB and 726 ms of main-thread time.
Improve image delivery
395 KiB12 images could be 395 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 67 KiBAbout 67 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.1 s
12.1 sYour largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Time to Interactive: 12.3 s
12.3 sThe page becomes fully interactive after 12.3 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 107 ms
107 msScripts block the page for only 107 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 207 requests
2.3 MBYour homepage downloads 2.3 MB in 207 requests on a phone: other files 757 KiB (105), images 708 KiB (34) and scripts 708 KiB (56). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Regatta-flyteplagg-hero-1024x1024.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (7 characters)
Your title is only 7 characters: “Regatta”. Between 30 and 65 characters leaves room to say what you do and for whom.
One H1 headline
Your <h1> is empty.
119 internal links, 5 external
The homepage links to 119 pages on regatta.no and 5 external pages.
6 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Regatta har utviklet flyteprodukter i mer enn 60 år, og er i dag en ledende leverandør av flyt- og redningsvester til b…”.
Canonical URL set
The canonical URL is https://regatta.no/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://regatta.no/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (604 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://regatta.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://regatta.no/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://regatta.no/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://regatta.no/blogs/trygghet-pa-sjoen, https://regatta.no/blogs/aktuelt, https://regatta.no/pages/om-regatta-professional, https://regatta.no/customer_authentication/redirect and https://regatta.no/collections/flytedrakter-og-bukser have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://regatta.no/blogs/aktuelt and https://regatta.no/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
46 of 51 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 408 words of copy
The homepage carries about 408 words of visible text.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at regatta.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sales Countup · Hulk Form Builder · Microsoft Clarity · Variable Products · chimpstatic.com · herokuapp.com · powr.io · snapchat.com · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 1950
- Headquarters
- Ålesund Municipality
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on regatta.no, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.