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regatta.no website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 74 checks

This review found 31 issues worth fixing on regatta.no, 12 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
846 ms736 msMay 23Nov 7818 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026818 ms
May 30, 2026825 ms
Jun 6, 2026808 ms
Jun 13, 2026795 ms
Jun 20, 2026758 ms
Jun 27, 2026766 ms
Jul 4, 2026771 ms
Jul 11, 2026754 ms
Jul 18, 2026772 ms
Jul 25, 2026758 ms
Aug 1, 2026749 ms
Aug 8, 2026757 ms
Aug 15, 2026764 ms
Aug 22, 2026783 ms
Aug 29, 2026810 ms
Sep 5, 2026798 ms
Sep 12, 2026793 ms
Sep 19, 2026797 ms
Sep 26, 2026763 ms
Oct 3, 2026797 ms
Oct 10, 2026784 ms
Oct 17, 2026796 ms
Oct 24, 2026796 ms
Oct 31, 2026833 ms
Nov 7, 2026818 ms
Real-visitor tap response (INP)75th percentile, phones
118 ms83 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202691 ms
Jul 11, 202694 ms
Jul 18, 202694 ms
Jul 25, 202694 ms
Aug 1, 202689 ms
Aug 8, 202689 ms
Aug 15, 202691 ms
Aug 22, 202692 ms
Aug 29, 202697 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202697 ms
Sep 26, 202697 ms
Oct 3, 2026100 ms
Oct 10, 2026104 ms
Oct 17, 2026108 ms
Oct 24, 2026112 ms
Oct 31, 2026114 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of regatta.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. regatta.no at 0.7 s0.7 s
  2. regatta.no at 1.3 s1.3 s
  3. regatta.no at 2.0 s2.0 s
  4. regatta.no at 2.6 s2.6 s
  5. regatta.no at 3.3 s3.3 s
  6. regatta.no at 3.9 s3.9 s
  7. regatta.no at 4.6 s4.6 s
  8. regatta.no at 5.2 s5.2 s

Speed

6 to fix59
  • Use efficient cache lifetimes

    1.8 s · 254 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (254 KiB).

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Clarity and others), adding 579 KiB and 726 ms of main-thread time.

  • Improve image delivery

    395 KiB

    12 images could be 395 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    300 ms · 67 KiB

    About 67 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix66
  • Largest Contentful Paint: 12.1 s

    12.1 s

    Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 107 ms

    107 ms

    Scripts block the page for only 107 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 207 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 207 requests on a phone: other files 757 KiB (105), images 708 KiB (34) and scripts 708 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Regatta-flyteplagg-hero-1024x1024.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (7 characters)

    Your title is only 7 characters: “Regatta”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 119 internal links, 5 external

    The homepage links to 119 pages on regatta.no and 5 external pages.

6 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Regatta har utviklet flyteprodukter i mer enn 60 år, og er i dag en ledende leverandør av flyt- og redningsvester til b…”.

  • Canonical URL set

    The canonical URL is https://regatta.no/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://regatta.no/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (604 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://regatta.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://regatta.no/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://regatta.no/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://regatta.no/blogs/trygghet-pa-sjoen, https://regatta.no/blogs/aktuelt, https://regatta.no/pages/om-regatta-professional, https://regatta.no/customer_authentication/redirect and https://regatta.no/collections/flytedrakter-og-bukser have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://regatta.no/blogs/aktuelt and https://regatta.no/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 7397
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    46 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 408 words of copy

    The homepage carries about 408 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at regatta.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sales Countup · Hulk Form Builder · Microsoft Clarity · Variable Products · chimpstatic.com · herokuapp.com · powr.io · snapchat.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Founded
1950
Headquarters
Ålesund Municipality

Upkeep, stack, hiring and company data from programmable.info

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