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reisser.de website review
Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 85 checks
This review found 33 issues worth fixing on reisser.de, 8 of them high impact, across 85 checks. The most urgent: page weight: 8.9 MB in 106 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 774 ms |
| May 16, 2026 | 787 ms |
| May 23, 2026 | 797 ms |
| May 30, 2026 | 802 ms |
| Jun 6, 2026 | 796 ms |
| Jun 13, 2026 | 786 ms |
| Jun 20, 2026 | 785 ms |
| Jun 27, 2026 | 786 ms |
| Jul 4, 2026 | 807 ms |
| Jul 11, 2026 | 796 ms |
| Jul 18, 2026 | 814 ms |
| Jul 25, 2026 | 836 ms |
| Aug 1, 2026 | 840 ms |
| Aug 8, 2026 | 842 ms |
| Aug 15, 2026 | 839 ms |
| Aug 22, 2026 | 812 ms |
| Aug 29, 2026 | 811 ms |
| Sep 5, 2026 | 823 ms |
| Sep 12, 2026 | 827 ms |
| Sep 19, 2026 | 837 ms |
| Sep 26, 2026 | 837 ms |
| Oct 3, 2026 | 830 ms |
| Oct 10, 2026 | 834 ms |
| Oct 17, 2026 | 823 ms |
| Oct 24, 2026 | 814 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 126 ms |
| May 16, 2026 | 128 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 134 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 148 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 MB8 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
450 ms · 654 KiBAbout 654 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 76
76/100Your mobile performance score is 76 (desktop: 77). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 1.7 MB and 578 ms of main-thread time.
Render-blocking requests
550 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Improve image delivery
350 KiB15 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 230 ms
230 msGoogle Tag Manager costs a phone 230 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
gpt-trainer.com adds 84 ms
84 msgpt-trainer.com costs a phone 84 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Reduce unused CSS
37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 866 ms of it running JavaScript. That is comfortably low.
Server response: 151 ms
151 msYour server sent the HTML in 151 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bei REISSER verstehen wir die Bedeutung jedes Details, das …”. Most of its time is element render delay (1.7 s).
Total Blocking Time: 286 ms
286 msScripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 166 ms
166 msReal visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 389 ms
389 msReal visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.9 MB in 106 requests
8.9 MBYour homepage downloads 8.9 MB in 106 requests on a phone: media 3.9 MB (1), images 2.9 MB (55) and scripts 1.9 MB (26). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
678 KiB7 images are downloaded at several times the size a phone draws them, for example sl-h-bg-barrierefrei.jpg at 1,950 px wide, shown at 507 px. Resized copies would save about 678 KiB.
3 images in older formats
3 images (624 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (221 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 304.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must be contained by particular parents (15 elements)
Certain ARIA roles must be contained by particular parents: 15 elements on the page fail this check, rated critical by axe-core.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
49 text elements with low contrast
49 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (32 elements)
ARIA role should be appropriate for the element: 32 elements on the page fail this check, rated minor by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
177 internal links, 18 external
The homepage links to 177 pages on reisser.de and 18 external pages.
7 checks passed
Meta description: 117 characters
Your meta description is 117 characters: “Die REISSER Gruppe ist Ihr Fachhandelspartner für Bad, Sanitär, Heizung und Haustechnik mit über 150 Jahren Erfahrung”.
One H1 headline
Your main headline reads: “Willkommen bei REISSER!”.
Title: 48 characters
Your title is a healthy 48 characters: “Alles für Bad, Heizung & Haustechnik von REISSER”.
Canonical URL set
The canonical URL is https://www.reisser.de/.
Structured data in place
Structured data found: Organization, ReadAction, SearchAction, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.reisser.de/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.reisser.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,932 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.reisser.de/bad/accessoires has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,583 words of copy
The homepage carries about 1,583 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “B2B – Online Shop” and “Stilwelten Flyer zum download”.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reisser.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Matomo
Company
- Founded
- 1871
- Headquarters
- Böblingen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on reisser.de, including 14 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.