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reisser.de website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 85 checks

This review found 33 issues worth fixing on reisser.de, 8 of them high impact, across 85 checks. The most urgent: page weight: 8.9 MB in 106 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
852 ms764 msMay 9Oct 24814 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026774 ms
May 16, 2026787 ms
May 23, 2026797 ms
May 30, 2026802 ms
Jun 6, 2026796 ms
Jun 13, 2026786 ms
Jun 20, 2026785 ms
Jun 27, 2026786 ms
Jul 4, 2026807 ms
Jul 11, 2026796 ms
Jul 18, 2026814 ms
Jul 25, 2026836 ms
Aug 1, 2026840 ms
Aug 8, 2026842 ms
Aug 15, 2026839 ms
Aug 22, 2026812 ms
Aug 29, 2026811 ms
Sep 5, 2026823 ms
Sep 12, 2026827 ms
Sep 19, 2026837 ms
Sep 26, 2026837 ms
Oct 3, 2026830 ms
Oct 10, 2026834 ms
Oct 17, 2026823 ms
Oct 24, 2026814 ms
Real-visitor tap response (INP)75th percentile, phones
152 ms118 msMay 9Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026126 ms
May 16, 2026128 ms
May 23, 2026128 ms
May 30, 2026127 ms
Jun 6, 2026127 ms
Jun 13, 2026127 ms
Jun 20, 2026130 ms
Jun 27, 2026134 ms
Jul 4, 2026136 ms
Jul 11, 2026135 ms
Jul 18, 2026135 ms
Jul 25, 2026128 ms
Aug 1, 2026122 ms
Aug 8, 2026123 ms
Aug 15, 2026127 ms
Aug 22, 2026130 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026137 ms
Sep 19, 2026141 ms
Sep 26, 2026144 ms
Oct 3, 2026148 ms
Oct 10, 2026148 ms
Oct 17, 2026146 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of reisser.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. reisser.de at 0.4 s0.4 s
  2. reisser.de at 0.9 s0.9 s
  3. reisser.de at 1.3 s1.3 s
  4. reisser.de at 1.8 s1.8 s
  5. reisser.de at 2.2 s2.2 s
  6. reisser.de at 2.7 s2.7 s
  7. reisser.de at 3.1 s3.1 s
  8. reisser.de at 3.6 s3.6 s

Speed

8 to fix76
  • Use efficient cache lifetimes

    1.3 MB

    8 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Reduce unused JavaScript

    450 ms · 654 KiB

    About 654 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 1.7 MB and 578 ms of main-thread time.

  • Render-blocking requests

    550 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Improve image delivery

    350 KiB

    15 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 230 ms

    230 ms

    Google Tag Manager costs a phone 230 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gpt-trainer.com adds 84 ms

    84 ms

    gpt-trainer.com costs a phone 84 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 866 ms of it running JavaScript. That is comfortably low.

  • Server response: 151 ms

    151 ms

    Your server sent the HTML in 151 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bei REISSER verstehen wir die Bedeutung jedes Details, das …”. Most of its time is element render delay (1.7 s).

  • Total Blocking Time: 286 ms

    286 ms

    Scripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 389 ms

    389 ms

    Real visitors wait 389 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 8.9 MB in 106 requests

    8.9 MB

    Your homepage downloads 8.9 MB in 106 requests on a phone: media 3.9 MB (1), images 2.9 MB (55) and scripts 1.9 MB (26). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    678 KiB

    7 images are downloaded at several times the size a phone draws them, for example sl-h-bg-barrierefrei.jpg at 1,950 px wide, shown at 507 px. Resized copies would save about 678 KiB.

  • 3 images in older formats

    3 images (624 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (221 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 304.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7989
  • Certain ARIA roles must be contained by particular parents (15 elements)

    Certain ARIA roles must be contained by particular parents: 15 elements on the page fail this check, rated critical by axe-core.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 49 text elements with low contrast

    49 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (32 elements)

    ARIA role should be appropriate for the element: 32 elements on the page fail this check, rated minor by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 177 internal links, 18 external

    The homepage links to 177 pages on reisser.de and 18 external pages.

7 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Die REISSER Gruppe ist Ihr Fachhandelspartner für Bad, Sanitär, Heizung und Haustechnik mit über 150 Jahren Erfahrung”.

  • One H1 headline

    Your main headline reads: “Willkommen bei REISSER!”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Alles für Bad, Heizung & Haustechnik von REISSER”.

  • Canonical URL set

    The canonical URL is https://www.reisser.de/.

  • Structured data in place

    Structured data found: Organization, ReadAction, SearchAction, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.reisser.de/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.reisser.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,932 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.reisser.de/bad/accessoires has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,583 words of copy

    The homepage carries about 1,583 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “B2B – Online Shop” and “Stilwelten Flyer zum download”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Matomo.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reisser.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Matomo

Company

Founded
1871
Headquarters
Böblingen

Upkeep, stack, hiring and company data from programmable.info

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