rembeauty.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 210 ms

  210 ms

  Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 18% slower for real visitors

  +18%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +9%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.5 MB

  4.5 MB

  Your homepage downloads 4.5 MB on a phone, 331 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (90 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.3 g of CO₂ per visit

  1.27 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Form elements must have labels (4 elements)

  Form elements must have labels: 4 elements on the page fail this check, rated critical by axe-core.

  Elements (3)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 17 links without text

  17 visible links have no text or label, so screen readers cannot say where they go.

• Headings should not be empty (12 elements)

  Headings should not be empty: 12 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• Title is long (73 characters)

  Your title is 73 characters, so Google will cut it off around 60: “r.e.m. beauty - vegan & cruelty-free makeup by Ariana Grande – rem beauty”.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is long (290 characters)

  Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 264 internal links, 7 external

  The homepage links to 264 pages on rembeauty.com and 7 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no https://rembeauty.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a meta description

  https://rembeauty.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

• 18 small tap targets

  18 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 378 words of copy

  The homepage carries about 378 words of visible text.

• 11 trackers load before any consent

  11

  Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 6 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

• 36 cookies set on arrival

  36

  Opening the homepage sets 36 cookies, 2 of them by other companies (measured from a US location before any click).

• 53 other companies contacted

  Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.