removeall.com.au website review

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 third-party services load with your homepage (Shopify and shop.app), adding 270 KiB and 20 ms of main-thread time.

1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.621 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 10.4 MB in 218 requests on a phone: media 8.7 MB (1), other files 769 KiB (93) and images 379 KiB (16). Under 2 MB keeps phones on slow connections fast.

4 images (412 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.96 g of CO₂e: 355.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

1 element hidden from screen readers can still receive keyboard focus.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “REMOVEALL”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 29 pages on removeall.com.au and 5 external pages.

Your homepage links to /en-us/policies/privacy-policy, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/all, /pages/how-to-use, /pages/about, /pages/contact, /policies/shipping-policy and /policies/refund-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

/products/remove-all-make-up-sunscreen-stains-200-ml-bottle-with-atomiser and /products/removeall-limited-edition-pack use the same meta description. A description written for each page earns more clicks.

/pages/how-to-use, /pages/about and /pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

/policies/shipping-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 255 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.