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rentex.com website review
Visit site (opens in a new tab)Reviewed 4 November 202621 issues · 97 checks
This review found 21 issues worth fixing on rentex.com, 5 of them high impact, across 97 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #1,610 of 80,918 reviewed websitesbeats 97%
- #694 of 39,887 online storesbeats 97%
- #15 of 2,106 WooCommerce storesbeats 99%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 86 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 88 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 93 ms |
| Sep 19, 2026 | 90 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 89 ms |
| Oct 31, 2026 | 85 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
rentex.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 55 KiBAbout 55 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
2,851 HTML elements
The page has 2,851 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 58 KiB5 images could be 58 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 5 KiB1 file is served with short cache lifetimes, so returning visitors download them again (5 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (fastsimon.com), adding 130 KiB and 65 ms of main-thread time.
Reduce unused CSS
60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 204 ms of it running JavaScript. That is comfortably low.
Server response: 54 ms
54 msYour server sent the HTML in 54 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Audio Visual & Computer Rentals Since 1980 Rent from a Part…”. Most of its time is element render delay (1.9 s).
Real-user TTFB: 977 ms
977 msReal visitors wait 977 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 4.7 s
4.7 sThe page becomes fully interactive after 4.7 s. Good is under 3.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 80 ms
80 msReal visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 68 ms
68 msScripts block the page for only 68 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.1 g of CO₂ per visit
0.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 17.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 539 KiB in 33 requests
539 KiBYour homepage downloads 539 KiB in 33 requests on a phone: images 178 KiB (9), scripts 97 KiB (3) and stylesheets 82 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (16 elements)
Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 135 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Rentex AV Rentals - Rent from a Partner, Not a Competitor - 24/7 Support”.
2 H1 headlines
There are 2 <h1> headlines (“Audio Visual & Computer Rentals Since 1980” and “Rent from a Partner, Not a Competitor”). One clear main headline is easier for people and search engines.
404 internal links, 11 external
The homepage links to 404 pages on rentex.com and 11 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Rentex is one of the largest and most trusted wholesale providers of AV rental equipment in the nation. Call (800) 574-…”.
Canonical URL set
The canonical URL is https://www.rentex.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, Place and VideoObject.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rentex.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,161 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (8 KiB, 58 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 171 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static-autocomplete.fastsimon.com/fast-simon-autocomplete.css?v=1.3.42-7bbf8fd-r41…”.
2 checks passed
Tap targets are thumb-sized
33 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (rentex.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YR2 verifies for rentex.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://rentex.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
rentex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
rentex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsrentex.com was registered in Aug 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2030
rentex.com is registered until Aug 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 948 words of copy
The homepage carries about 948 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “View Quote Cart” and “Open My Quote”.
33 calls to action
The homepage has 33 calls to action, for example “0 Request a Quote”, “Request a Quote” and “Learn More About the Location”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and HubSpot.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:us._netblocks.mimecast.com include:mailcontrol.com include:spf.emailsignatures365.com include:auth.msgap…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- 1 plugin is behind its latest release.woocommerce 11.2.1 → 11.2.2
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Company
- Employees
- 125
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on rentex.com, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.