repeat-undies.co.uk website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

8 images could be 213 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 34 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, Hexton and Bugsnag), adding 170 KiB and 39 ms of main-thread time.

1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

21_05_2022_Repeat35466_3_538f8aa7-8854-4a2c-8482-a941f416ff9 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

23 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 54 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (8 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/Repeat-best-periodproof-panties.png")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 88 pages on repeat-undies.co.uk and 2 external pages.

Your homepage links to https://repeat-undies.co.uk/products/culottes-menstruelles-repeat-90, which answers with an error. Visitors hit a dead end and search engines drop it.

https://repeat-undies.co.uk/products/3-sustainable-repeat-skins-light-period-panties, https://repeat-undies.co.uk/products/3-sustainable-repeat-skins-tan-period-panties, https://repeat-undies.co.uk/products/sustainable-repeat-skins-warm-period-panties, https://repeat-undies.co.uk/products/sustainable-repeat-skins-dark-period-panties and https://repeat-undies.co.uk/products/3-sustainable-repeat-skins-deep-period-panties use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'getAttribute')”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 874 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.