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repromed.co.nz website review
Visit site (opens in a new tab)Reviewed 13 November 202616 issues · 64 checks
This review found 16 issues worth fixing on repromed.co.nz, 6 of them high impact, across 64 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.4 s |
| Nov 7, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 106 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 101 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 100 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 124 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 108 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 121 ms |
| Oct 31, 2026 | 132 ms |
| Nov 7, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.6 s
2.6 sReal visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 107% slower for real visitors
+107%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 4.6 MB
4.6 MBYour homepage downloads 4.6 MB on a phone, 1.5 MB of it images (33%). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (173 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (181 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
176 internal links, 10 external
The homepage links to 176 pages on repromed.co.nz and 10 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Expert Fertility care in Auckland. Learn about IVF and personalised treatment plans to help you grow your family with c…”.
One H1 headline
Your main headline reads: “Fertility excellence with heart”.
Title: 54 characters
Your title is a healthy 54 characters: “Fertility Clinic Auckland | IVF New Zealand | Repromed”.
Canonical URL set
The canonical URL is https://www.repromed.co.nz/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.repromed.co.nz/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.repromed.co.nz/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,171 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
https://www.repromed.co.nz/chinese has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
https://www.repromed.co.nz/about-repromed/our-success-rates, https://www.repromed.co.nz/about-repromed/careers and https://www.repromed.co.nz/about-repromed/privacy-policy took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected token ':'”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 618 words of copy
The homepage carries about 618 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book your free consultation” and “Call Us”.
9 calls to action
The homepage has 9 calls to action, for example “Contact us”, “Book your free consultation” and “Book a free consult”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 23 testimonial or review blocks, 2 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at repromed.co.nz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Two Degrees Mobile Limited
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 16 issues on repromed.co.nz, including 5 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.