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reservebar.com website review
Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 80 checks
This review found 32 issues worth fixing on reservebar.com, 11 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #56,603 of 100,692 reviewed websitesbeats 39%
- #35,758 of 55,522 online storesbeats 30%
- #33,973 of 50,436 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.6 s |
| Oct 31, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 164 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 192 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 215 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 226 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 254 ms |
| Aug 22, 2026 | 263 ms |
| Aug 29, 2026 | 260 ms |
| Sep 5, 2026 | 236 ms |
| Sep 12, 2026 | 198 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 182 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 189 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.3 s
5.0 s
5.7 s
Speed
Improve image delivery
5.5 s · 4.4 MB13 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.1 s
A phone's processor spends 9.1 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
610 ms · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.
Use efficient cache lifetimes
1.5 MB14 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
8 third-party services on the page
8 third-party services load with your homepage (Stripe, Facebook and Accessibe Accessibility Overlay and others), adding 1.5 MB and 1.3 s of main-thread time.
Render-blocking requests
800 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 569 ms. During a long task the page ignores taps.
Stripe adds 316 ms
316 msStripe costs a phone 316 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 262 ms
262 msFacebook costs a phone 262 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 166 ms
166 msGoogle Tag Manager costs a phone 166 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,610 HTML elements
The page has 1,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.8 s
18.8 sVisually, the page fills in at 18.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 53.0 s
53.0 sThe page becomes fully interactive after 53.0 s. Good is under 3.8 s.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 255 ms
255 msReal visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.065
0.065The layout barely moves while loading (CLS 0.065, good is under 0.1).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 16.8 MB in 191 requests
16.8 MBYour homepage downloads 16.8 MB in 191 requests on a phone: images 9.7 MB (45), scripts 3.4 MB (56) and other files 3.0 MB (69). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
ec2fb118ad4803750a5f8b7bf78df98f18876cd8-650x775.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (1.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (1.1 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.8 g of CO₂ per visit
4.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.75 g of CO₂e: 570.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
101 internal links, 7 external
The homepage links to 101 pages on reservebar.com and 7 external pages.
8 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “ReserveBar is your online destination for premium spirits, wine, champagne, and gifts. Discover top brands delivered to…”.
One H1 headline
Your main headline reads: “Seasonal Wine Selections”.
Title: 56 characters
Your title is a healthy 56 characters: “Quality Spirits, Wine, and Champagne Online | ReserveBar”.
Canonical URL set
The canonical URL is https://www.reservebar.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.reservebar.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.reservebar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (671 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without an H1
https://www.reservebar.com/blogs/cocktails-for-fall and https://www.reservebar.com/collections/the-holiday-edit have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.reservebar.com/collections/the-holiday-edit and https://www.reservebar.com/collections/ready-to-drink-cocktails took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
35 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 399 words of copy
The homepage carries about 399 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Mixing | Explore Fall Cocktails”.
13 calls to action
The homepage has 13 calls to action, for example “Start Mixing | Explore Fall Cocktails”, “Shop Tequila” and “Shop By Country”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reservebar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Headquarters
- Ridgefield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on reservebar.com, including 21 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.