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reservebar.com website review

Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 80 checks

This review found 32 issues worth fixing on reservebar.com, 11 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s3.1 sMay 16Oct 313.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.5 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.6 s
Oct 10, 20263.7 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Oct 31, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
278 ms148 msMay 16Oct 31195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026164 ms
May 30, 2026167 ms
Jun 6, 2026170 ms
Jun 13, 2026179 ms
Jun 20, 2026192 ms
Jun 27, 2026204 ms
Jul 4, 2026215 ms
Jul 11, 2026221 ms
Jul 18, 2026221 ms
Jul 25, 2026226 ms
Aug 1, 2026229 ms
Aug 8, 2026229 ms
Aug 15, 2026254 ms
Aug 22, 2026263 ms
Aug 29, 2026260 ms
Sep 5, 2026236 ms
Sep 12, 2026198 ms
Sep 19, 2026188 ms
Sep 26, 2026182 ms
Oct 3, 2026187 ms
Oct 10, 2026189 ms
Oct 17, 2026194 ms
Oct 24, 2026196 ms
Oct 31, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of reservebar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. reservebar.com at 0.7 s0.7 s
  2. reservebar.com at 1.4 s1.4 s
  3. reservebar.com at 2.1 s2.1 s
  4. reservebar.com at 2.8 s2.8 s
  5. reservebar.com at 3.5 s3.5 s
  6. reservebar.com at 4.3 s4.3 s
  7. reservebar.com at 5.0 s5.0 s
  8. reservebar.com at 5.7 s5.7 s

Speed

12 to fix36
  • Improve image delivery

    5.5 s · 4.4 MB

    13 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    610 ms · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Use efficient cache lifetimes

    1.5 MB

    14 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Stripe, Facebook and Accessibe Accessibility Overlay and others), adding 1.5 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 569 ms. During a long task the page ignores taps.

  • Stripe adds 316 ms

    316 ms

    Stripe costs a phone 316 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 262 ms

    262 ms

    Facebook costs a phone 262 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 166 ms

    166 ms

    Google Tag Manager costs a phone 166 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,610 HTML elements

    The page has 1,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 18.8 s

    18.8 s

    Visually, the page fills in at 18.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.0 s

    53.0 s

    The page becomes fully interactive after 53.0 s. Good is under 3.8 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 255 ms

    255 ms

    Real visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix38
  • Page weight: 16.8 MB in 191 requests

    16.8 MB

    Your homepage downloads 16.8 MB in 191 requests on a phone: images 9.7 MB (45), scripts 3.4 MB (56) and other files 3.0 MB (69). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ec2fb118ad4803750a5f8b7bf78df98f18876cd8-650x775.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (1.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (1.1 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.8 g of CO₂ per visit

    4.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.75 g of CO₂e: 570.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 8993
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 101 internal links, 7 external

    The homepage links to 101 pages on reservebar.com and 7 external pages.

8 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “ReserveBar is your online destination for premium spirits, wine, champagne, and gifts. Discover top brands delivered to…”.

  • One H1 headline

    Your main headline reads: “Seasonal Wine Selections”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Quality Spirits, Wine, and Champagne Online | ReserveBar”.

  • Canonical URL set

    The canonical URL is https://www.reservebar.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.reservebar.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.reservebar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (671 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.reservebar.com/blogs/cocktails-for-fall and https://www.reservebar.com/collections/the-holiday-edit have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.reservebar.com/collections/the-holiday-edit and https://www.reservebar.com/collections/ready-to-drink-cocktails took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    35 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 399 words of copy

    The homepage carries about 399 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start Mixing | Explore Fall Cocktails”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Start Mixing | Explore Fall Cocktails”, “Shop Tequila” and “Shop By Country”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reservebar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Headquarters
Ridgefield

Upkeep, stack, hiring and company data from programmable.info

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