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retro-stage.com website review
Visit site (opens in a new tab)Reviewed 4 November 202656 issues · 104 checks
This review found 56 issues worth fixing on retro-stage.com, 22 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,846 of 108,846 reviewed websitesbeats 19%
- #52,556 of 61,763 online storesbeats 12%
- #49,081 of 56,363 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 175 ms |
| May 23, 2026 | 180 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 207 ms |
| Jun 20, 2026 | 213 ms |
| Jun 27, 2026 | 219 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 222 ms |
| Jul 18, 2026 | 223 ms |
| Jul 25, 2026 | 222 ms |
| Aug 1, 2026 | 223 ms |
| Aug 8, 2026 | 226 ms |
| Aug 15, 2026 | 227 ms |
| Aug 22, 2026 | 225 ms |
| Aug 29, 2026 | 221 ms |
| Sep 5, 2026 | 216 ms |
| Sep 12, 2026 | 207 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 216 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 226 ms |
| Oct 17, 2026 | 227 ms |
| Oct 24, 2026 | 223 ms |
| Oct 31, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.6 s
7.7 s
8.9 s
Speed
Render-blocking requests
1.1 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.5 s
A phone's processor spends 9.5 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
750 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Improve image delivery
300 ms · 1.5 MB18 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (bogos.io, Shopify and Google Tag Manager and others), adding 2.0 MB and 1.4 s of main-thread time.
Reduce unused CSS
580 ms · 157 KiBAbout 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 603 ms. During a long task the page ignores taps.
bogos.io adds 447 ms
447 msbogos.io costs a phone 447 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 275 ms
275 msShopify costs a phone 275 ms of main-thread work and 820 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
296 KiB38 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).
2,865 HTML elements
The page has 2,865 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 228 ms
228 msGoogle Tag Manager costs a phone 228 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
130 ms · 16 KiB16 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 15.6 s
15.6 sVisually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.7 s
34.7 sThe page becomes fully interactive after 34.7 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 175 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
45 images without width and height
45 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 532 ms
532 msReal visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 7.6 MB in 292 requests
7.6 MBYour homepage downloads 7.6 MB in 292 requests on a phone: images 3.6 MB (41), scripts 2.6 MB (111) and other files 880 KiB (101). Under 2 MB keeps phones on slow connections fast.
10 images below the first screen load straight away
10 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (548 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images far larger than shown
196 KiB6 images are downloaded at several times the size a phone draws them, for example 1950s_4af5d2f4-5b83-43ef-91fe-b0e2ee0a2f34_1024x.jpg at 1,024 px wide, shown at 324 px. Resized copies would save about 196 KiB.
About 2.2 g of CO₂ per visit
2.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 259.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
6 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (6 elements)
Certain ARIA roles must contain particular children: 6 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (5 elements)
ARIA attributes must conform to valid values: 5 elements on the page fail this check, rated critical by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
40 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (12 elements)
Interactive controls must not be nested: 12 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (7 elements)
ARIA input fields must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (7 elements)
ARIA toggle fields must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
53 links without text
53 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (6 elements)
Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 67 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 17 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
12 links crawlers can't follow
12 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
295 internal links, 10 external
The homepage links to 295 pages on retro-stage.com and 10 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Retro Stage, your one-stop vintage clothing store for retro style dresses, shoes, and accessories. Dive into timeless v…”.
Title: 52 characters
Your title is a healthy 52 characters: “RetroStage® | Vintage Clothing | Accessories | Shoes”.
Canonical URL set
The canonical URL is https://www.retro-stage.com/.
Structured data in place
Structured data found: Corporation, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.retro-stage.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.retro-stage.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,401 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.retro-stage.com/collections/new-in-nov-2nd has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.retro-stage.com/collections/new-in-nov-2nd has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.
5 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.retro-stage.com/.
74 small tap targets
74 of 201 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'dataset')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,148 words of copy
The homepage carries about 1,148 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BY TYPES” and “SHOP BY COLOR”.
16 calls to action
The homepage has 16 calls to action, for example “Register”, “Shop Now” and “Shop by Types”.
3 short forms
3 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
67 other companies contacted
Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at retro-stage.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 56 issues on retro-stage.com, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.