revantcosmetics.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 204 ms

  204 ms

  Real visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 43% slower for real visitors

  +43%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 16% slower for real visitors

  +16%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.2 MB

  4.2 MB

  Your homepage downloads 4.2 MB on a phone, 1.3 MB of it images (30%). Under 2 MB keeps phones on slow connections fast.

• About 1.2 g of CO₂ per visit

  1.20 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Elements must only use permitted ARIA attributes (1 element)

  Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 2 images without alt text

  2 images have no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 7 form fields without a label

  7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View sourceElements (3)

• Headings skip levels

  Headings skip levels (h2 → h6, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (3)

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “Finally, an Eyeliner that Glides on Mature Lids”). One clear main headline is easier for people and search engines.

  View source

• 50 internal links, 3 external

  The homepage links to 50 pages on revantcosmetics.com and 3 external pages.

• 1 page points its canonical at the homepage

  https://revantcosmetics.com/products/length-volume-mascara declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  Elements (1)

• 4 pages share 2 titles

  / and https://revantcosmetics.com/products/length-volume-mascara all use the title “Revant Cosmetics | Makeup that makes you feel good about yourself”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (4)

• 9 pages without a meta description

  https://revantcosmetics.com/pages/build-your-own-bundle, https://revantcosmetics.com/collections/all, https://revantcosmetics.com/pages/eyeliner-color-quiz, https://revantcosmetics.com/pages/reviews, https://revantcosmetics.com/pages/eyeliner-color-quiz-1 and https://revantcosmetics.com/policies/refund-policy and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 3 pages without an H1

  https://revantcosmetics.com/pages/build-your-own-bundle, https://revantcosmetics.com/collections/all and https://revantcosmetics.com/pages/revant-cosmetics-affiliate-program have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187183472&Ver=2&mid=96ed8dd0-c6b4-41a7-9c57-d35afa838c23&bo=1&sid=6a23ff40dadf11f195bef9e0bbaf7eaf&vid=6a240750dadf11f1bb7d01af498c56c7&vids=1&msclkid=N&pi=918639831&l.

• 13 small tap targets

  13 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 751 words of copy

  The homepage carries about 751 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 33 cookies set on arrival

  33

  Opening the homepage sets 33 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 54 other companies contacted

  Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.