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revell.com website review

Visit site (opens in a new tab)Reviewed 25 October 202632 issues · 85 checks

This review found 32 issues worth fixing on revell.com, 8 of them high impact, across 85 checks. The most urgent: page weight: 5.2 MB in 161 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
201 ms157 msMay 2Oct 17177 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026178 ms
May 9, 2026180 ms
May 16, 2026182 ms
May 23, 2026187 ms
May 30, 2026190 ms
Jun 6, 2026196 ms
Jun 13, 2026194 ms
Jun 20, 2026188 ms
Jun 27, 2026184 ms
Jul 4, 2026175 ms
Jul 11, 2026172 ms
Jul 18, 2026173 ms
Jul 25, 2026172 ms
Aug 1, 2026173 ms
Aug 8, 2026178 ms
Aug 15, 2026186 ms
Aug 22, 2026184 ms
Aug 29, 2026180 ms
Sep 5, 2026174 ms
Sep 12, 2026164 ms
Sep 19, 2026162 ms
Sep 26, 2026165 ms
Oct 3, 2026169 ms
Oct 10, 2026171 ms
Oct 17, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of revell.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. revell.com at 0.8 s0.8 s
  2. revell.com at 1.5 s1.5 s
  3. revell.com at 2.3 s2.3 s
  4. revell.com at 3.0 s3.0 s
  5. revell.com at 3.8 s3.8 s
  6. revell.com at 4.5 s4.5 s
  7. revell.com at 5.3 s5.3 s
  8. revell.com at 6.1 s6.1 s

Speed

9 to fix72
  • Improve image delivery

    650 ms · 1.7 MB

    18 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 873 KiB

    About 873 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and JSDelivr CDN and others), adding 1.7 MB and 621 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • YouTube adds 297 ms

    297 ms

    YouTube costs a phone 297 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 185 ms

    185 ms

    Google Tag Manager costs a phone 185 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,206 HTML elements

    The page has 2,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 994 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    200 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    41 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 25.0 s

    25.0 s

    The page becomes fully interactive after 25.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 178 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 508 ms

    508 ms

    Real visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 123 ms

    123 ms

    Scripts block the page for only 123 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

3 to fix42
  • Page weight: 5.2 MB in 161 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 161 requests on a phone: images 3.0 MB (47), scripts 1.7 MB (52) and HTML 162 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    592 KiB

    4 images are downloaded at several times the size a phone draws them, for example adventskalender_promo2026_1600x.jpg at 1,600 px wide, shown at 340 px. Resized copies would save about 592 KiB.

  • An image on the first screen is lazy-loaded

    werksverkauf_800x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8892
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 300 internal links, 21 external

    The homepage links to 300 pages on revell.com and 21 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Entdecke faszinierende Modellbausätze, detailgetreue Bausätze und Zubehör. Jetzt Angebote finden und dein nächstes Baup…”.

  • One H1 headline

    Your main headline reads: “Revell”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Modellbau & Plastikmodellbau Entdecken | Offizieller Shop”.

  • Canonical URL set

    The canonical URL is https://revell.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://revell.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,634 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://revell.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://revell.com/pages/themenwelten-lizenzen, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://revell.com/collections/sale, whose canonical is https://revell.com/collections/sale-angebote. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.

5 checks passed
  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 12 third-party cookies

    12 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 10 small tap targets

    10 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,438 words of copy

    The homepage carries about 2,438 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Book Nooks”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Book Nooks”, “Harry Potter Book Nooks” and “Download Center”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at revell.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify Hosted

Company

Founded
1943
Headquarters
Elk Grove Village

Upkeep, stack, hiring and company data from programmable.info

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