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revivalrugs.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 89 checks

This review found 40 issues worth fixing on revivalrugs.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s1.8 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.8 s
May 23, 20263.8 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
313 ms217 msMay 16Oct 31293 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026302 ms
May 23, 2026297 ms
May 30, 2026229 ms
Jun 6, 2026229 ms
Jun 13, 2026229 ms
Jun 20, 2026228 ms
Jun 27, 2026229 ms
Jul 4, 2026229 ms
Jul 11, 2026237 ms
Jul 18, 2026250 ms
Jul 25, 2026260 ms
Aug 1, 2026271 ms
Aug 8, 2026272 ms
Aug 15, 2026273 ms
Aug 22, 2026279 ms
Aug 29, 2026278 ms
Sep 5, 2026273 ms
Sep 12, 2026270 ms
Sep 19, 2026264 ms
Sep 26, 2026266 ms
Oct 3, 2026271 ms
Oct 10, 2026281 ms
Oct 17, 2026289 ms
Oct 24, 2026295 ms
Oct 31, 2026293 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of revivalrugs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. revivalrugs.com at 1.3 s1.3 s
  2. revivalrugs.com at 2.6 s2.6 s
  3. revivalrugs.com at 4.0 s4.0 s
  4. revivalrugs.com at 5.3 s5.3 s
  5. revivalrugs.com at 6.6 s6.6 s
  6. revivalrugs.com at 7.9 s7.9 s
  7. revivalrugs.com at 9.3 s9.3 s
  8. revivalrugs.com at 10.6 s10.6 s

Speed

9 to fix46
  • Reduce unused JavaScript

    1.2 s · 592 KiB

    About 592 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, VWO and Klaviyo and others), adding 2.4 MB and 1.3 s of main-thread time.

  • Improve image delivery

    300 ms · 752 KiB

    12 images could be 752 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 851 ms

    851 ms

    Shopify costs a phone 851 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 331 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    302 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (302 KiB).

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.83

    0.83

    For real visitors the layout shifts by 0.83 (75th percentile). Good is under 0.1.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Riku Collection”.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 312 ms

    312 ms

    Real visitors wait 312 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 588 ms

    588 ms

    Scripts block taps and scrolling for 588 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 302 ms to 293 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 41% faster for real visitors

    -41%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.8 MB in 240 requests

    14.8 MB

    Your homepage downloads 14.8 MB in 240 requests on a phone: media 10.6 MB (3), images 1.8 MB (45) and scripts 1.6 MB (116). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (72 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.2 g of CO₂ per visit

    4.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.20 g of CO₂e: 503.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8691
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • Elements marked as presentational should be consistently ignored (9 elements)

    Elements marked as presentational should be consistently ignored: 9 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 95 internal links, 9 external

    The homepage links to 95 pages on revivalrugs.com and 9 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Award-winning, design-forward rugs - handcrafted with quality materials, traditional techniques, and fair prices. Disco…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Revival Rugs | Better Rugs, Made With Intention.”.

  • Canonical URL set

    The canonical URL is https://www.revivalrugs.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.revivalrugs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (601 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.revivalrugs.com/llms.txt (9 KiB, 68 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.revivalrugs.com/pages/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 pages slow to respond

    https://www.revivalrugs.com/collections/all, https://www.revivalrugs.com/pages/wishlist, https://www.revivalrugs.com/collections/new-arrival, https://www.revivalrugs.com/collections/best-sellers, https://www.revivalrugs.com/collections/one-of-a-kind-rugs and https://www.revivalrugs.com/collections/washable-and-easy-care-rugs and 9 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 2 broken images

    2 images failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=4820ac29-3a7e-4385-a46f-cf6d413d5c6a&referrer=&landingpage=https%3A%2F%2Fwww.revivalrugs.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS.

  • 29 small tap targets

    29 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix69
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 498 words of copy

    The homepage carries about 498 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy 2 rugs, get 15% off” and “Shop now”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Buy 2 rugs, get 15% off”, “Shop All” and “Shop now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel, Microsoft Clarity and Pinterest Tag and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at revivalrugs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Hosting
Shopify

Company

Employees
160
Headquarters
Berkeley

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on revivalrugs.com, including 19 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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