rexbikes.eu website review

13 images could be 717 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Shopify costs a phone 75 ms of main-thread work and 374 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (Shopify and shop.app), adding 381 KiB and 75 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

About 20 KiB of JavaScript is downloaded but never used on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

The layout shifts by 0.124 while loading, so content jumps under the reader's thumb. Good is under 0.1.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 224 requests on a phone: images 1.2 MB (16), other files 774 KiB (92) and scripts 395 KiB (106). Under 2 MB keeps phones on slow connections fast.

DIMG_5266.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

6 images further down the page (327 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (112 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

4 elements hidden from screen readers can still receive keyboard focus.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 11 characters: “Rex E-Bikes”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 30 pages on rexbikes.eu and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://rexbikes.eu/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://rexbikes.eu/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://rexbikes.eu/collections/rex, https://rexbikes.eu/pages/contact, https://rexbikes.eu/customer_authentication/redirect and https://rexbikes.eu/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

https://rexbikes.eu/collections/rex, https://rexbikes.eu/pages/contact, https://rexbikes.eu/customer_authentication/redirect, https://rexbikes.eu/collections/all, https://rexbikes.eu/products/commuter-plus and https://rexbikes.eu/products/carbon and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://rexbikes.eu/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 240 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.