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rimax.com.co website review
Visit site (opens in a new tab)Reviewed 1 November 202657 issues · 93 checks
This review found 57 issues worth fixing on rimax.com.co, 26 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
47FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 333 ms |
| May 16, 2026 | 327 ms |
| May 23, 2026 | 321 ms |
| May 30, 2026 | 321 ms |
| Jun 6, 2026 | 329 ms |
| Jun 13, 2026 | 338 ms |
| Jun 20, 2026 | 345 ms |
| Jun 27, 2026 | 352 ms |
| Jul 4, 2026 | 353 ms |
| Jul 11, 2026 | 349 ms |
| Jul 18, 2026 | 341 ms |
| Jul 25, 2026 | 328 ms |
| Aug 1, 2026 | 323 ms |
| Aug 8, 2026 | 325 ms |
| Aug 15, 2026 | 329 ms |
| Aug 22, 2026 | 334 ms |
| Aug 29, 2026 | 336 ms |
| Sep 5, 2026 | 339 ms |
| Sep 12, 2026 | 340 ms |
| Sep 19, 2026 | 345 ms |
| Sep 26, 2026 | 349 ms |
| Oct 3, 2026 | 346 ms |
| Oct 10, 2026 | 346 ms |
| Oct 17, 2026 | 352 ms |
| Oct 24, 2026 | 348 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.5 s
3.3 s
4.1 s
4.9 s
5.8 s
6.6 s
Speed
Reduce unused JavaScript
3.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
vtexassets.com adds 1.4 s
1.4 svtexassets.com costs a phone 1.4 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 10
10/100Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,668 HTML elements
The page has 3,668 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 7.6 MB and 3.2 s of main-thread time.
Improve image delivery
450 ms · 2.0 MB52 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
900 ms · 620 KiB139 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).
Google CDN adds 766 ms
766 msGoogle CDN costs a phone 766 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Legacy JavaScript
550 ms · 145 KiBPolyfills for old browsers add 145 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.
Google Tag Manager adds 492 ms
492 msGoogle Tag Manager costs a phone 492 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
290 ms · 54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 589 ms
589 msReal visitors wait 589 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.44
0.44For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 19.9 s
19.9 sYour largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rimax te Inspira”.
Time to Interactive: 33.2 s
33.2 sThe page becomes fully interactive after 33.2 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.778
0.778The layout shifts by 0.778 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 998 ms
998 msReal visitors wait 998 ms for your server to start answering (75th percentile). Good is under 800 ms.
55 images without width and height
55 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 333 ms to 348 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.7 MB in 304 requests
7.7 MBYour homepage downloads 7.7 MB in 304 requests on a phone: scripts 3.1 MB (87), images 2.6 MB (142) and other files 1.1 MB (59). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
a059f868-0255-4ccc-8c74-f87afd57584e___5a7e11e2a5bcc6b4f9b2c is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images below the first screen load straight away
9 images further down the page (848 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 262.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
196 text elements with low contrast
196 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
35 elements hidden from screen readers can still receive keyboard focus.
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 154 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
90 internal links, 15 external
The homepage links to 90 pages on rimax.com.co and 15 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.rimax.com.co/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rimax.com.co/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rimax.com.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (937 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.rimax.com.co/casa%20de%20perro is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://www.rimax.com.co/Materas and https://www.rimax.com.co/materas all use the title “Materas plásticas para jardín | Rimax - undefined”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.rimax.com.co/casa%20de%20perro has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.rimax.com.co/Materas and https://www.rimax.com.co/materas use the same meta description. A description written for each page earns more clicks.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.rimax.com.co/Muebles, whose canonical is https://www.rimax.com.co/muebles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages slow to respond
https://www.rimax.com.co/Muebles, https://www.rimax.com.co/Organizacion, https://www.rimax.com.co/infantil, https://www.rimax.com.co/Mascotas, https://www.rimax.com.co/Materas and https://www.rimax.com.co/profesionales and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
37 small tap targets
37 of 101 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'Warning'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 744 words of copy
The homepage carries about 744 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rimax.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on rimax.com.co, including 25 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.