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rimax.com.co website review

Visit site (opens in a new tab)Reviewed 1 November 202657 issues · 93 checks

This review found 57 issues worth fixing on rimax.com.co, 26 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.3 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.5 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
358 ms316 msMay 9Oct 24348 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026333 ms
May 16, 2026327 ms
May 23, 2026321 ms
May 30, 2026321 ms
Jun 6, 2026329 ms
Jun 13, 2026338 ms
Jun 20, 2026345 ms
Jun 27, 2026352 ms
Jul 4, 2026353 ms
Jul 11, 2026349 ms
Jul 18, 2026341 ms
Jul 25, 2026328 ms
Aug 1, 2026323 ms
Aug 8, 2026325 ms
Aug 15, 2026329 ms
Aug 22, 2026334 ms
Aug 29, 2026336 ms
Sep 5, 2026339 ms
Sep 12, 2026340 ms
Sep 19, 2026345 ms
Sep 26, 2026349 ms
Oct 3, 2026346 ms
Oct 10, 2026346 ms
Oct 17, 2026352 ms
Oct 24, 2026348 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rimax.com.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rimax.com.co at 0.8 s0.8 s
  2. rimax.com.co at 1.6 s1.6 s
  3. rimax.com.co at 2.5 s2.5 s
  4. rimax.com.co at 3.3 s3.3 s
  5. rimax.com.co at 4.1 s4.1 s
  6. rimax.com.co at 4.9 s4.9 s
  7. rimax.com.co at 5.8 s5.8 s
  8. rimax.com.co at 6.6 s6.6 s

Speed

12 to fix10
  • Reduce unused JavaScript

    3.7 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • vtexassets.com adds 1.4 s

    1.4 s

    vtexassets.com costs a phone 1.4 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 10

    10/100

    Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,668 HTML elements

    The page has 3,668 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 7.6 MB and 3.2 s of main-thread time.

  • Improve image delivery

    450 ms · 2.0 MB

    52 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    900 ms · 620 KiB

    139 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).

  • Google CDN adds 766 ms

    766 ms

    Google CDN costs a phone 766 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Legacy JavaScript

    550 ms · 145 KiB

    Polyfills for old browsers add 145 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.

  • Google Tag Manager adds 492 ms

    492 ms

    Google Tag Manager costs a phone 492 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    290 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 589 ms

    589 ms

    Real visitors wait 589 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.44

    0.44

    For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 19.9 s

    19.9 s

    Your largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rimax te Inspira”.

  • Time to Interactive: 33.2 s

    33.2 s

    The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.778

    0.778

    The layout shifts by 0.778 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 998 ms

    998 ms

    Real visitors wait 998 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 55 images without width and height

    55 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 333 ms to 348 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix62
  • Page weight: 7.7 MB in 304 requests

    7.7 MB

    Your homepage downloads 7.7 MB in 304 requests on a phone: scripts 3.1 MB (87), images 2.6 MB (142) and other files 1.1 MB (59). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    a059f868-0255-4ccc-8c74-f87afd57584e___5a7e11e2a5bcc6b4f9b2c is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images below the first screen load straight away

    9 images further down the page (848 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 262.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7683
  • 196 text elements with low contrast

    196 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    35 elements hidden from screen readers can still receive keyboard focus.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

2 checks passed
  • Every image has alt text

    All 154 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8558
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 90 internal links, 15 external

    The homepage links to 90 pages on rimax.com.co and 15 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.rimax.com.co/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rimax.com.co/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rimax.com.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (937 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix74
  • 1 linked page hidden from search

    https://www.rimax.com.co/casa%20de%20perro is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.rimax.com.co/Materas and https://www.rimax.com.co/materas all use the title “Materas plásticas para jardín | Rimax - undefined”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.rimax.com.co/casa%20de%20perro has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.rimax.com.co/Materas and https://www.rimax.com.co/materas use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.rimax.com.co/Muebles, whose canonical is https://www.rimax.com.co/muebles. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages slow to respond

    https://www.rimax.com.co/Muebles, https://www.rimax.com.co/Organizacion, https://www.rimax.com.co/infantil, https://www.rimax.com.co/Mascotas, https://www.rimax.com.co/Materas and https://www.rimax.com.co/profesionales and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 37 small tap targets

    37 of 101 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'Warning'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 744 words of copy

    The homepage carries about 744 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rimax.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on rimax.com.co, including 25 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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