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riosecreto.com website review

Visit site (opens in a new tab)Reviewed 18 October 202647 issues · 92 checks

This review found 47 issues worth fixing on riosecreto.com, 19 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sApr 25Oct 101.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.5 s
May 2, 20261.6 s
May 9, 20261.6 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
114 ms95 msApr 25Oct 10112 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202698 ms
May 2, 2026102 ms
May 9, 202697 ms
May 16, 2026101 ms
May 23, 2026107 ms
May 30, 2026108 ms
Jun 6, 2026111 ms
Jun 13, 2026106 ms
Jun 20, 2026104 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026106 ms
Aug 8, 2026108 ms
Aug 15, 2026110 ms
Aug 22, 2026112 ms
Aug 29, 2026109 ms
Sep 5, 2026105 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026106 ms
Oct 3, 2026108 ms
Oct 10, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of riosecreto.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. riosecreto.com at 0.4 s0.4 s
  2. riosecreto.com at 0.8 s0.8 s
  3. riosecreto.com at 1.1 s1.1 s
  4. riosecreto.com at 1.5 s1.5 s
  5. riosecreto.com at 1.9 s1.9 s
  6. riosecreto.com at 2.3 s2.3 s
  7. riosecreto.com at 2.6 s2.6 s
  8. riosecreto.com at 3.0 s3.0 s

Speed

9 to fix48
  • Improve image delivery

    5.0 s · 928 KiB

    9 images could be 928 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Reduce unused JavaScript

    4.8 s · 913 KiB

    About 913 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.2 s · 268 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (268 KiB).

  • Render-blocking requests

    1.4 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 1.9 MB and 990 ms of main-thread time.

  • YouTube adds 382 ms

    382 ms

    YouTube costs a phone 382 ms of main-thread work and 978 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 409 ms

    409 ms

    Google Tag Manager costs a phone 409 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 128 KiB

    About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.1 s

    22.1 s

    Your largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Río Secreto Promotions”.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 841 ms

    841 ms

    Real visitors wait 841 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 406 ms

    406 ms

    Scripts block taps and scrolling for 406 ms in total while the page loads. Good is under 200 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 98 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix50
  • 1 image over 500 KB

    summer-2026-ING.jpg weighs 512 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.5 MB in 84 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 84 requests on a phone: scripts 1.8 MB (27), images 1.3 MB (25) and stylesheets 98 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    441 KiB

    2 images are downloaded at several times the size a phone draws them, for example summer-2026-ING.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 441 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (65 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 5882
  • Unlabelled dropdowns

    5 dropdowns have no label.

  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 22 internal links, 10 external

    The homepage links to 22 pages on riosecreto.com and 10 external pages.

4 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Come and experience this stunning underground river with thousands of dramatic stalactites and stalagmites. Come to Rio…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Rio Secreto Mexico Tours | Eco tours Riviera Maya”.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.riosecreto.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.riosecreto.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,127 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 10 pages share 3 titles

    /, https://www.riosecreto.com/contactanos.asp and https://www.riosecreto.com/dev/tours.asp all use the title “Rio Secreto Mexico Tours | Eco tours Riviera Maya”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://www.riosecreto.com/contactus.asp, https://www.riosecreto.com/proc/shopcart.asp, https://www.riosecreto.com/gallery.asp, https://www.riosecreto.com/groups-and-conventions.asp, https://www.riosecreto.com/environment-protection.asp and https://www.riosecreto.com/about.asp have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.riosecreto.com/contactanos.asp and https://www.riosecreto.com/dev/tours.asp use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.riosecreto.com/contactanos.asp and https://www.riosecreto.com/dev/tours.asp have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6982
  • 3 broken images

    3 images failed to load on a phone, for example https://www.riosecreto.com/fbapp/assets/img/logo.png.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 9 low-resolution images

    9 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 228 words

    The homepage has only about 228 words of visible text; thin pages give Google and first-time buyers little to go on.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “CONTACT US”, “Contact us” and “Contact Us”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at riosecreto.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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