Website review, no card needed

risestore.com logo

risestore.com website review

Visit site (opens in a new tab)Reviewed 10 November 202644 issues · 87 checks

This review found 44 issues worth fixing on risestore.com, 13 of them high impact, across 87 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.1 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Oct 31, 20262.3 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
160 ms99 msMay 23Nov 7131 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026123 ms
May 30, 2026147 ms
Jun 6, 2026150 ms
Jun 13, 2026151 ms
Jun 20, 2026147 ms
Jun 27, 2026106 ms
Jul 4, 2026111 ms
Jul 11, 2026112 ms
Jul 18, 2026115 ms
Jul 25, 2026125 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026113 ms
Aug 29, 2026113 ms
Sep 5, 2026110 ms
Sep 12, 2026109 ms
Sep 19, 2026126 ms
Sep 26, 2026138 ms
Oct 3, 2026153 ms
Oct 10, 2026152 ms
Oct 17, 2026146 ms
Oct 24, 2026129 ms
Oct 31, 2026128 ms
Nov 7, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of risestore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. risestore.com at 0.9 s0.9 s
  2. risestore.com at 1.8 s1.8 s
  3. risestore.com at 2.8 s2.8 s
  4. risestore.com at 3.7 s3.7 s
  5. risestore.com at 4.6 s4.6 s
  6. risestore.com at 5.5 s5.5 s
  7. risestore.com at 6.5 s6.5 s
  8. risestore.com at 7.4 s7.4 s

Speed

10 to fix52
  • Main-thread work: 7.5 s

    A phone's processor spends 7.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,912 HTML elements

    The page has 6,912 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 165 KiB

    7 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused CSS

    600 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    604 KiB

    About 604 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    550 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Use efficient cache lifetimes

    403 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (403 KiB).

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

  • Shopify adds 99 ms

    99 ms

    Shopify costs a phone 99 ms of main-thread work and 435 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reamaze.com, Shopify and Afterpay and others), adding 916 KiB and 460 ms of main-thread time.

  • Legacy JavaScript

    60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.5 s

    9.5 s

    Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 961 ms

    961 ms

    Real visitors wait 961 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 544 ms

    544 ms

    Scripts block taps and scrolling for 544 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 123 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.025

    0.025

    The layout barely moves while loading (CLS 0.025, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 476 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 476 requests on a phone: images 2.2 MB (280), scripts 1.3 MB (68) and other files 819 KiB (114). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7584
  • Invalid ARIA attributes

    49 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (142 elements)

    All page content should be contained by landmarks: 142 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (2 elements)

    Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 77 form fields without a label

    77 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 8 H1 headlines

    There are 8 <h1> headlines (“”, “REST LATER SHORTS” and “Men's Collection”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 203 internal links, 0 external

    The homepage links to 203 pages on risestore.com and 0 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Rise is one of the fastest growing and most innovative sports fitness brands in North America. Shop our Online Fitness …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Rise | Online Fitness Store | Clothing & Lifting Gear”.

  • Canonical URL set

    The canonical URL is https://www.risestore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.risestore.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,829 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 12 pages without a meta description

    /collections/men, /collections/men-new-releases, /collections/mens-sale, /collections/men-short-sleeve-tops, /collections/men-tank-tops and /collections/men-long-sleeve-tops and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.risestore.com/cdn/shop/t/157/assets/TA.svg?v=26866.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    106 of 107 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 454 words of copy

    The homepage carries about 454 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Email Sign up”, “Join Rise” and “Shop Now”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at risestore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geolizr · Hulk Form Builder · Reamaze Live Chat Helpdesk · Pushowl · Forms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
20 open roles
Teams
Enterprise Sales (7), Business Administration (2), Business Process Management (1), Channel Partnership (1)
Job board
lever

Company

Headquarters
Mirabel

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 44 issues on risestore.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25