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ritueldefille.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 85 checks

This review found 33 issues worth fixing on ritueldefille.com, 13 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s866 msMay 16Oct 31930 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 2026952 ms
Jul 25, 2026914 ms
Aug 1, 2026903 ms
Aug 8, 2026909 ms
Aug 15, 2026938 ms
Aug 22, 2026993 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 2026971 ms
Oct 10, 2026922 ms
Oct 17, 2026925 ms
Oct 24, 2026921 ms
Oct 31, 2026930 ms
Real-visitor tap response (INP)75th percentile, phones
110 ms93 msMay 16Oct 31101 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 202697 ms
May 30, 2026100 ms
Jun 6, 2026103 ms
Jun 13, 2026103 ms
Jun 20, 2026104 ms
Jun 27, 2026108 ms
Jul 4, 2026107 ms
Jul 11, 2026105 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202698 ms
Aug 22, 202699 ms
Aug 29, 2026101 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026103 ms
Oct 17, 2026102 ms
Oct 24, 2026100 ms
Oct 31, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ritueldefille.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ritueldefille.com at 1.1 s1.1 s
  2. ritueldefille.com at 2.2 s2.2 s
  3. ritueldefille.com at 3.2 s3.2 s
  4. ritueldefille.com at 4.3 s4.3 s
  5. ritueldefille.com at 5.4 s5.4 s
  6. ritueldefille.com at 6.5 s6.5 s
  7. ritueldefille.com at 7.6 s7.6 s
  8. ritueldefille.com at 8.7 s8.7 s

Speed

14 to fix44
  • Reduce unused JavaScript

    2.9 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 800 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (800 KiB).

  • Render-blocking requests

    1.4 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, rebuyengine.com and Google Tag Manager and others), adding 3.5 MB and 1.9 s of main-thread time.

  • rebuyengine.com adds 375 ms

    375 ms

    rebuyengine.com costs a phone 375 ms of main-thread work and 946 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 378 ms

    378 ms

    Shopify costs a phone 378 ms of main-thread work and 496 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 358 ms

    358 ms

    Google Tag Manager costs a phone 358 ms of main-thread work and 571 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 380 ms. During a long task the page ignores taps.

  • route.com adds 320 ms

    320 ms

    route.com costs a phone 320 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    316 KiB

    15 images could be 316 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 187 ms

    187 ms

    Klaviyo costs a phone 187 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,069 HTML elements

    The page has 2,069 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    200 ms · 74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    100 ms · 8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    13 KiB

    13 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.6 s

    21.6 s

    Your largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 38.8 s

    38.8 s

    The page becomes fully interactive after 38.8 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 848 ms

    848 ms

    Scripts block taps and scrolling for 848 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 512 ms

    512 ms

    Real visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 33.2 MB in 416 requests

    33.2 MB

    Your homepage downloads 33.2 MB in 416 requests on a phone: media 26.1 MB (3), scripts 3.7 MB (151) and images 1.8 MB (43). Under 2 MB keeps phones on slow connections fast.

  • About 9.4 g of CO₂ per visit

    9.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.40 g of CO₂e: 1128.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9294
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 143 internal links, 10 external

    The homepage links to 143 pages on ritueldefille.com and 10 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Rituel de Fille captures the beauty and magic of powerful pigments made with natural ingredients. Imagine and create wi…”.

  • One H1 headline

    Your main headline reads: “Rituel de Fille”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Rituel de Fille | Makeup That Wears Like Magic”.

  • Canonical URL set

    The canonical URL is https://ritueldefille.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ritueldefille.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,161 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ritueldefille.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 4 pages without a meta description

    https://ritueldefille.com/collections/s-andromedae-x-rituel-de-fille, https://ritueldefille.com/collections/the-archive-2026, https://ritueldefille.com/collections/thorn-bite-peptide-plump-creme-lip-oil and https://ritueldefille.com/collections/multi-use-creme-color-for-eyes-lips-and-cheeks have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://ritueldefille.com/pages/shipping-returns, whose canonical is https://ritueldefille.com/pages/help-center. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://ritueldefille.com/pages/shipping-returns, https://ritueldefille.com/collections/s-andromedae-x-rituel-de-fille, https://ritueldefille.com/collections/the-archive-2026, https://ritueldefille.com/collections/bestsellers, https://ritueldefille.com/collections/thorn-bite-peptide-plump-creme-lip-oil and https://ritueldefille.com/collections/enchanted-lip-sheer and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 882 words of copy

    The homepage carries about 882 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Subscribe + Save”, “Contact Us” and “SHOP NOW”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ritueldefille.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 25 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Attentive · Variant Image Wizard Swatch · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Okendo · Platmart Color Swatches · Bm Country Blocker Ip Blocker · Rebuy Personalization Engine · Keepcart Coupon Protect · Hulk Form Builder · Boostymark Regionblock · Fast Product Colors · Accessibly App · Gdpr Backpack · Freegifts · b-cdn.net · rechargecdn.com · route.com · cloudfront.net · bogos.io · aliyuncs.com · rebuyengine.com · attn.tv · jsdelivr.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on ritueldefille.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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