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rivaltech.com website review

Visit site (opens in a new tab)Reviewed 22 October 202643 issues · 92 checks

This review found 43 issues worth fixing on rivaltech.com, 17 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.2 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.4 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20263.1 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.9 s
Jul 25, 20263.1 s
Aug 1, 20263.4 s
Aug 8, 20264.0 s
Aug 15, 20263.8 s
Aug 22, 20263.1 s
Aug 29, 20262.9 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
330 ms157 msJun 27Oct 17184 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 2026254 ms
Jul 4, 2026205 ms
Jul 11, 2026231 ms
Jul 18, 2026250 ms
Jul 25, 2026262 ms
Aug 1, 2026310 ms
Aug 8, 2026290 ms
Aug 15, 2026310 ms
Aug 22, 2026275 ms
Aug 29, 2026258 ms
Sep 5, 2026247 ms
Sep 12, 2026177 ms
Sep 19, 2026190 ms
Sep 26, 2026184 ms
Oct 3, 2026184 ms
Oct 10, 2026184 ms
Oct 17, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rivaltech.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rivaltech.com at 0.4 s0.4 s
  2. rivaltech.com at 0.8 s0.8 s
  3. rivaltech.com at 1.1 s1.1 s
  4. rivaltech.com at 1.5 s1.5 s
  5. rivaltech.com at 1.9 s1.9 s
  6. rivaltech.com at 2.3 s2.3 s
  7. rivaltech.com at 2.6 s2.6 s
  8. rivaltech.com at 3.0 s3.0 s

Speed

12 to fix26
  • Reduce unused JavaScript

    9.6 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.6 s faster on a phone.

  • Improve image delivery

    3.1 s · 1.2 MB

    12 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    4.0 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Use efficient cache lifetimes

    2.5 s · 987 KiB

    110 files are served with short cache lifetimes, so returning visitors download them again (987 KiB).

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.5 s

    A phone's processor spends 8.5 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 4.1 MB and 2.9 s of main-thread time.

  • YouTube adds 900 ms

    900 ms

    YouTube costs a phone 900 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 687 ms

    687 ms

    Google CDN costs a phone 687 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 632 ms

    632 ms

    Google Tag Manager costs a phone 632 ms of main-thread work and 709 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Minify CSS

    150 ms · 19 KiB

    19 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 66 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 14.9 s

    14.9 s

    The first text or image appears after 14.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 32.2 s

    32.2 s

    Your largest element takes 32.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Rival's mobile-first surveys feel like texting a friend, so…”.

  • Time to Interactive: 44.1 s

    44.1 s

    The page becomes fully interactive after 44.1 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.122

    0.122

    The layout shifts by 0.122 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 185 ms

    185 ms

    Real visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 254 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix63
  • Page weight: 8.4 MB in 233 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 233 requests on a phone: scripts 4.3 MB (66), images 2.0 MB (59) and other files 970 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (330 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8088
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (41 elements)

    All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 63 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 88 internal links, 9 external

    The homepage links to 88 pages on rivaltech.com and 9 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Rival is the conversational, mobile-first research software that gives teams higher response rates, faster turnaround t…”.

  • One H1 headline

    Your main headline reads: “Better insights start with better experiences”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Rival Technologies: Conversational Market Research Software”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rivaltech.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rivaltech.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,020 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.rivaltech.com/market-pulse has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.rivaltech.com/security-and-compliance has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 750 words of copy

    The homepage carries about 750 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Demo”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Request Pricing”, “LEARN MORE” and “Pricing”.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 4 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rivaltech.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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