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rivers.org website review
Visit site (opens in a new tab)Reviewed 2 November 202647 issues · 92 checks
This review found 47 issues worth fixing on rivers.org, 18 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 82 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 77 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 77 ms |
| Jul 4, 2026 | 73 ms |
| Jul 11, 2026 | 75 ms |
| Jul 18, 2026 | 69 ms |
| Jul 25, 2026 | 69 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 77 ms |
| Aug 22, 2026 | 77 ms |
| Aug 29, 2026 | 78 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 83 ms |
| Oct 24, 2026 | 86 ms |
| Oct 31, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.6 s · 723 KiBAbout 723 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 799 KiB27 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).
Render-blocking requests
2.2 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Improve image delivery
450 ms · 1.9 MB20 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (myschoolapp.com, Facebook and Google Tag Manager and others), adding 11.2 MB and 934 ms of main-thread time.
Reduce unused CSS
910 ms · 186 KiBAbout 186 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
myschoolcdn.com adds 14 ms
14 msmyschoolcdn.com costs a phone 14 ms of main-thread work and 9.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
600 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
myschoolapp.com adds 455 ms
455 msmyschoolapp.com costs a phone 455 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Vimeo adds 57 ms
57 msVimeo costs a phone 57 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 35 KiB35 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 18 KiB18 KiB could be saved by minifying CSS.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 35.5 s
35.5 sYour largest element takes 35.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “At The Rivers School, academic ambition and community conne…”.
Time to Interactive: 37.3 s
37.3 sThe page becomes fully interactive after 37.3 s. Good is under 3.8 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 82 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 489 ms
489 msReal visitors wait 489 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 195 ms
195 msScripts block the page for only 195 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.5 MB in 144 requests
16.5 MBYour homepage downloads 16.5 MB in 144 requests on a phone: images 14.5 MB (53), scripts 1.4 MB (34) and fonts 247 KiB (6). Under 2 MB keeps phones on slow connections fast.
7 images over 500 KB
7 images weigh 6.6 MB together. On a phone connection a single image that size takes seconds.
14 images in older formats
14 images (7.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (913 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
145 KiB3 images are downloaded at several times the size a phone draws them, for example TRS.png at 1,285 px wide, shown at 285 px. Resized copies would save about 145 KiB.
About 4.7 g of CO₂ per visit
4.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.68 g of CO₂e: 561.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (14 elements)
Links must have discernible text: 14 elements on the page fail this check, rated serious by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (46 elements)
All page content should be contained by landmarks: 46 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.rivers.org/sitemap.xml, so Google discovers your pages only by following links.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
245 internal links, 33 external
The homepage links to 245 pages on rivers.org and 33 external pages.
3 checks passed
Title: 63 characters
Your title is a healthy 63 characters: “Home | The Rivers School | Independent Day School - Grades 6-12”.
Canonical URL set
The canonical URL is https://www.rivers.org/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,366 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/app has no <title>, so Google invents the link text in results.
4 pages share 2 titles
/giving and /giving/giving all use the title “Giving | The Rivers School | Independent Day School - Grades 6-12”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
/app, /about-us/directory, /livestream, /about-us/at-a-glance, /news-archive and /the-riparian and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /giving, whose canonical is /giving/giving. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
6 pages without an H1
/app, /livestream, /news-archive, /quicklinks/school-calendar, /giving/give-online and /alumni/volunteer have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.rivers.org/.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
40 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 713 words of copy
The homepage carries about 713 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “INQUIRE”.
15 calls to action
The homepage has 15 calls to action, for example “Contact Us”, “Learn More” and “Inquire”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rivers.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- AWS
Company
- Founded
- 1915
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on rivers.org, including 17 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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