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rizoscurls.com website review

Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 77 checks

This review found 36 issues worth fixing on rizoscurls.com, 13 of them high impact, across 77 checks. The most urgent: page weight: 9.5 MB in 100 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
164 ms140 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026143 ms
May 30, 2026145 ms
Jun 6, 2026146 ms
Jun 13, 2026147 ms
Jun 20, 2026150 ms
Jun 27, 2026150 ms
Jul 4, 2026147 ms
Jul 11, 2026146 ms
Jul 18, 2026148 ms
Jul 25, 2026149 ms
Aug 1, 2026153 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026155 ms
Sep 5, 2026151 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026145 ms
Oct 3, 2026149 ms
Oct 10, 2026155 ms
Oct 17, 2026154 ms
Oct 24, 2026161 ms
Oct 31, 2026146 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rizoscurls.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rizoscurls.com at 0.5 s0.5 s
  2. rizoscurls.com at 1.1 s1.1 s
  3. rizoscurls.com at 1.6 s1.6 s
  4. rizoscurls.com at 2.2 s2.2 s
  5. rizoscurls.com at 2.7 s2.7 s
  6. rizoscurls.com at 3.3 s3.3 s
  7. rizoscurls.com at 3.8 s3.8 s
  8. rizoscurls.com at 4.4 s4.4 s

Speed

5 to fix72
  • Improve image delivery

    900 ms · 853 KiB

    5 images could be 853 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    550 ms · 134 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (134 KiB).

  • Reduce unused CSS

    300 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (go2sdk.com, Shopify and JSDelivr CDN and others), adding 315 KiB and 2 ms of main-thread time.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 61 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.45

    0.45

    For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.4 s

    7.4 s

    The page becomes fully interactive after 7.4 s. Good is under 3.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix35
  • Page weight: 9.5 MB in 100 requests

    9.5 MB

    Your homepage downloads 9.5 MB in 100 requests on a phone: images 8.6 MB (55), scripts 511 KiB (34) and fonts 182 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    RizosCurlsCurlDefiningMoussewithCoconutWater.webp weighs 558 KiB. On a phone connection a single image that size takes seconds.

  • 8 images in older formats

    8 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    41 KiB

    3 images are downloaded at several times the size a phone draws them, for example 3f0b5349-e037-4b3d-ad2a-564f799c68c3.jpg at 982 px wide, shown at 313 px. Resized copies would save about 41 KiB.

  • About 2.7 g of CO₂ per visit

    2.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.68 g of CO₂e: 321.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8089
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (304 characters)

    Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//rizoscurls.com/cdn/shop/files/Logo_50_Smaller_copy.pn…”.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 116 internal links, 8 external

    The homepage links to 116 pages on rizoscurls.com and 8 external pages.

4 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “Rizos Curls | Curly Hair Products - Made With Love”.

  • Canonical URL set

    The canonical URL is https://rizoscurls.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rizoscurls.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (796 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rizoscurls.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://rizoscurls.com/products/travel-size-bundle, https://rizoscurls.com/pages/blogs, https://rizoscurls.com/pages/rizos-curls-ingredients-new, https://rizoscurls.com/pages/founder-page, https://rizoscurls.com/pages/rizos-curls-sustainability-new and https://rizoscurls.com/pages/rizos-curls-recycle-new and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://rizoscurls.com/products/travel-size-bundle, https://rizoscurls.com/pages/blogs, https://rizoscurls.com/pages/rizos-curls-ingredients-new, https://rizoscurls.com/pages/founder-page, https://rizoscurls.com/pages/rizos-curls-sustainability-new and https://rizoscurls.com/pages/rizos-curls-recycle-new and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 200 words

    The homepage has only about 200 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “Shop All” and “SHOP NOW”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rizoscurls.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Tapcart Mobile App · Pagefly Ai Page Builder · Easy Variant Images · Okendo · Varia Variants On Collection · Revenuehunt · Varhide · Bestpush · Freegifts · adroll.com · gtranslate.io · trafficmanager.net · ecocart.tools · blackcrow.ai · rechargecdn.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on rizoscurls.com, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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