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rizoscurls.com website review
Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 77 checks
This review found 36 issues worth fixing on rizoscurls.com, 13 of them high impact, across 77 checks. The most urgent: page weight: 9.5 MB in 100 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #49,844 of 98,027 reviewed websitesbeats 44%
- #31,479 of 53,453 online storesbeats 36%
- #29,999 of 48,473 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 143 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 147 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 155 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 146 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
900 ms · 853 KiB5 images could be 853 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
550 ms · 134 KiB9 files are served with short cache lifetimes, so returning visitors download them again (134 KiB).
Reduce unused CSS
300 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (go2sdk.com, Shopify and JSDelivr CDN and others), adding 315 KiB and 2 ms of main-thread time.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 61 ms of it running JavaScript. That is comfortably low.
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.45
0.45For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 7.4 s
7.4 sThe page becomes fully interactive after 7.4 s. Good is under 3.8 s.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 568 ms
568 msReal visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.5 MB in 100 requests
9.5 MBYour homepage downloads 9.5 MB in 100 requests on a phone: images 8.6 MB (55), scripts 511 KiB (34) and fonts 182 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
RizosCurlsCurlDefiningMoussewithCoconutWater.webp weighs 558 KiB. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
41 KiB3 images are downloaded at several times the size a phone draws them, for example 3f0b5349-e037-4b3d-ad2a-564f799c68c3.jpg at 982 px wide, shown at 313 px. Resized copies would save about 41 KiB.
About 2.7 g of CO₂ per visit
2.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.68 g of CO₂e: 321.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (304 characters)
Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//rizoscurls.com/cdn/shop/files/Logo_50_Smaller_copy.pn…”.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
116 internal links, 8 external
The homepage links to 116 pages on rizoscurls.com and 8 external pages.
4 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “Rizos Curls | Curly Hair Products - Made With Love”.
Canonical URL set
The canonical URL is https://rizoscurls.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rizoscurls.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (796 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rizoscurls.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://rizoscurls.com/products/travel-size-bundle, https://rizoscurls.com/pages/blogs, https://rizoscurls.com/pages/rizos-curls-ingredients-new, https://rizoscurls.com/pages/founder-page, https://rizoscurls.com/pages/rizos-curls-sustainability-new and https://rizoscurls.com/pages/rizos-curls-recycle-new and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://rizoscurls.com/products/travel-size-bundle, https://rizoscurls.com/pages/blogs, https://rizoscurls.com/pages/rizos-curls-ingredients-new, https://rizoscurls.com/pages/founder-page, https://rizoscurls.com/pages/rizos-curls-sustainability-new and https://rizoscurls.com/pages/rizos-curls-recycle-new and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
9 distorted images
9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 200 words
The homepage has only about 200 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Shop All” and “SHOP NOW”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rizoscurls.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Tapcart Mobile App · Pagefly Ai Page Builder · Easy Variant Images · Okendo · Varia Variants On Collection · Revenuehunt · Varhide · Bestpush · Freegifts · adroll.com · gtranslate.io · trafficmanager.net · ecocart.tools · blackcrow.ai · rechargecdn.com · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on rizoscurls.com, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.