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rmnyc.com website review
Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 80 checks
This review found 34 issues worth fixing on rmnyc.com, 8 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #42,596 of 94,256 reviewed websitesbeats 49%
- #26,731 of 50,547 online storesbeats 41%
- #25,527 of 45,681 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 80 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 89 ms |
| Jun 20, 2026 | 89 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 93 ms |
| Aug 1, 2026 | 94 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 89 ms |
| Oct 10, 2026 | 91 ms |
| Oct 17, 2026 | 94 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
6.2 s · 1.4 MB2 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.2 s faster on a phone.
Reduce unused JavaScript
3.8 s · 723 KiBAbout 723 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Optanon and others), adding 1.3 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 484 ms
484 msGoogle Tag Manager costs a phone 484 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
300 ms · 118 KiB22 files are served with short cache lifetimes, so returning visitors download them again (118 KiB).
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Reduce unused CSS
52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.8 s
22.8 sYour largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FALL/WINTER 2026 VOLUME TWO: A LASTING IMPRESSION. Discover…”.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 530 ms
530 msScripts block taps and scrolling for 530 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 101 ms
101 msReal visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 538 ms
538 msReal visitors wait 538 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 211 requests
4.4 MBYour homepage downloads 4.4 MB in 211 requests on a phone: images 1.8 MB (7), scripts 1.6 MB (66) and other files 869 KiB (123). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 148.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (25 characters)
Your title is only 25 characters: “Robert Marc – ROBERT MARC”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (35 characters)
Your meta description is only 35 characters: “The most wanted eyewear since 1981.”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
51 internal links, 9 external
The homepage links to 51 pages on rmnyc.com and 9 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://robertmarc.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://robertmarc.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (238 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://robertmarc.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://robertmarc.com/collections/optical, https://robertmarc.com/collections/sun, https://robertmarc.com/collections/new-arrivals, https://robertmarc.com/collections/volume-two-a-lasting-impression, https://robertmarc.com/collections/the-feeling-remains and https://robertmarc.com/collections/the-season and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://robertmarc.com/pages/contact, https://robertmarc.com/collections/optical, https://robertmarc.com/collections/sun, https://robertmarc.com/collections/new-arrivals, https://robertmarc.com/collections/volume-two-a-lasting-impression and https://robertmarc.com/collections/the-feeling-remains and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 155 words
The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK AN EYE EXAM” and “SHOP”.
11 calls to action
The homepage has 11 calls to action, for example “Subscribe”, “Locations & Book Appointments” and “BOOK AN EYE EXAM”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rmnyc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Swatch King · Starapps Variant Image · Free Contact Form · cloudfront.net · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on rmnyc.com, including 14 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.