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rntcalls.com website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 71 checks

This review found 32 issues worth fixing on rntcalls.com, 11 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s1.0 sMay 16Oct 313.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.9 s
Oct 24, 20263.5 s
Oct 31, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
178 ms55 msMay 16Oct 31164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202679 ms
May 30, 202678 ms
Jun 6, 202671 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202678 ms
Jul 4, 202679 ms
Jul 11, 202678 ms
Jul 18, 202677 ms
Jul 25, 202680 ms
Aug 1, 202679 ms
Aug 8, 202692 ms
Aug 15, 202691 ms
Aug 22, 202688 ms
Aug 29, 202689 ms
Sep 5, 202670 ms
Sep 12, 202669 ms
Sep 19, 202671 ms
Sep 26, 202670 ms
Oct 3, 202671 ms
Oct 10, 202670 ms
Oct 17, 2026104 ms
Oct 24, 2026164 ms
Oct 31, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rntcalls.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rntcalls.com at 0.4 s0.4 s
  2. rntcalls.com at 0.8 s0.8 s
  3. rntcalls.com at 1.1 s1.1 s
  4. rntcalls.com at 1.5 s1.5 s
  5. rntcalls.com at 1.9 s1.9 s
  6. rntcalls.com at 2.3 s2.3 s
  7. rntcalls.com at 2.6 s2.6 s
  8. rntcalls.com at 3.0 s3.0 s

Speed

8 to fix56
  • Reduce unused JavaScript

    3.7 s · 655 KiB

    About 655 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 431 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (431 KiB).

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Attentive and others), adding 1.4 MB and 524 ms of main-thread time.

  • Improve image delivery

    350 ms · 119 KiB

    1 image could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 219 ms

    219 ms

    Google Tag Manager costs a phone 219 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 84 ms

    84 ms

    Attentive costs a phone 84 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 728 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.52

    0.52

    For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 16.3 s

    16.3 s

    Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 98% slower for real visitors

    +98%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 80% slower for real visitors

    +80%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 205 ms

    205 ms

    Scripts block taps and scrolling for 205 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 404 ms

    404 ms

    Real visitors wait 404 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.4 MB in 231 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 231 requests on a phone: scripts 1.2 MB (55), images 1.2 MB (28) and other files 781 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    96 KiB

    1 image is downloaded at several times the size a phone draws it, for example 99.99_Duck_Call_Collection.png at 2,172 px wide, shown at 390 px. Resized copies would save about 96 KiB.

  • 1 image in older formats

    1 image (111 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 10090
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 108 internal links, 10 external

    The homepage links to 108 pages on rntcalls.com and 10 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Premium duck and goose calls built on 45+ years of tradition. Made in the USA with a lifetime warranty, delivering unma…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Rich-N-Tone Calls | USA Made Duck and Goose Calls – RNT Calls”.

  • Canonical URL set

    The canonical URL is https://rntcalls.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rntcalls.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (732 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rntcalls.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://sendlane.com/form-api/impression/eyJkb21haW4iOiJybnRjYWxscyIsImZvcm1faWQiOiJmMTIyN2NjZS00N2UxLTRjYTctOGJlZi0xMjI1Mjg1ODY5NmEifQ==.

  • 4 small tap targets

    4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 431 words of copy

    The homepage carries about 431 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “$99 ON SELECT LIMITED RUNS -- SHOP NOW”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “$99 ON SELECT LIMITED RUNS -- SHOP NOW”, “Shop” and “LEARN MORE”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rntcalls.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · Product Upsell · verifypass.com · boldapps.net · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Stuttgart

Upkeep, stack, hiring and company data from programmable.info

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