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robertbarakett.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 79 checks

This review found 31 issues worth fixing on robertbarakett.com, 10 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.0 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
125 ms92 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026101 ms
May 30, 202699 ms
Jun 6, 202699 ms
Jun 13, 202696 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202697 ms
Jul 11, 2026102 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026105 ms
Aug 22, 2026111 ms
Aug 29, 2026116 ms
Sep 5, 2026114 ms
Sep 12, 2026120 ms
Sep 19, 2026116 ms
Sep 26, 2026112 ms
Oct 3, 2026117 ms
Oct 10, 2026114 ms
Oct 17, 2026120 ms
Oct 24, 2026121 ms
Oct 31, 2026120 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of robertbarakett.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. robertbarakett.com at 0.5 s0.5 s
  2. robertbarakett.com at 1.0 s1.0 s
  3. robertbarakett.com at 1.6 s1.6 s
  4. robertbarakett.com at 2.1 s2.1 s
  5. robertbarakett.com at 2.6 s2.6 s
  6. robertbarakett.com at 3.1 s3.1 s
  7. robertbarakett.com at 3.7 s3.7 s
  8. robertbarakett.com at 4.2 s4.2 s

Speed

11 to fix52
  • Use efficient cache lifetimes

    3.8 s · 1,000 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (1,000 KiB).

  • Reduce unused JavaScript

    2.9 s · 977 KiB

    About 977 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Duplicated JavaScript

    1.9 s · 263 KiB

    263 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, Attentive and Clarity and others), adding 1.6 MB and 1.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Yotpo adds 258 ms

    258 ms

    Yotpo costs a phone 258 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 162 ms

    162 ms

    Attentive costs a phone 162 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,501 HTML elements

    The page has 1,501 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • narvar.com adds 115 ms

    115 ms

    narvar.com costs a phone 115 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    143 KiB

    4 images could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

  • Minify JavaScript

    56 KiB

    56 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies to ensure you get the best experi…”.

  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 448 ms

    448 ms

    Scripts block taps and scrolling for 448 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 101 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 402 ms

    402 ms

    Real visitors wait 402 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.4 MB in 260 requests

    14.4 MB

    Your homepage downloads 14.4 MB in 260 requests on a phone: media 10.6 MB (1), scripts 1.8 MB (96) and images 925 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • About 4.1 g of CO₂ per visit

    4.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.07 g of CO₂e: 488.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10094
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is short (15 characters)

    Your title is only 15 characters: “Robert Barakett”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 94 internal links, 8 external

    The homepage links to 94 pages on robertbarakett.com and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Robert Barakett”.

  • Canonical URL set

    The canonical URL is https://robertbarakett.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://robertbarakett.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (365 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://robertbarakett.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://robertbarakett.com/collections/outerwear has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://robertbarakett.com/pages/rewards has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 19 small tap targets

    19 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 185 words

    The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “JOIN THE CLUB: SIGN UP TO EARN REWARDS”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “JOIN THE CLUB”, “SHOP” and “Shop All (53)”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at robertbarakett.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Microsoft Clarity · Triplewhale · Multifeeds · Attentive · Black Crow Ai That Delivers · Gdpr Cookie Consent · Kleep X Robert Barakett Prod · shareasale.com · nfcube.com · trafficmanager.net · attn.tv · rakutenadvertising.io · 9gtb.com · getredo.com · creativecdn.com · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Seattle

Upkeep, stack, hiring and company data from programmable.info

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