robertwstolz.com website review

About 759 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (275 KiB).

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

6 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Vimeo, Klaviyo and kiwisizing.com and others), adding 1.5 MB and 438 ms of main-thread time.

Polyfills for old browsers add 77 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 3.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Vimeo costs a phone 211 ms of main-thread work and 930 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 127 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

11 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.8 MB in 317 requests on a phone: images 2.8 MB (24), scripts 1.6 MB (83) and other files 995 KiB (183). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 42d0309b-3cee-42b6-a9bd-631172fd99d3.jpeg at 1,000 px wide, shown at 181 px. Resized copies would save about 104 KiB.

1 image (148 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (186 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 elements use ARIA attributes their role does not allow, which confuses screen readers.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “Shop Traditional Austrian Wool Clothing | Buy Wool Coats - RW Stolz”.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.robertwstolz.com/search?q={search_term_string}")”.

3 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 122 pages on robertwstolz.com and 11 external pages.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 227 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.