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rockfon.com website review
Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 87 checks
This review found 39 issues worth fixing on rockfon.com, 16 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.5 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 138 ms |
| May 2, 2026 | 127 ms |
| May 9, 2026 | 138 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 149 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 134 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 141 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.6 s
3.2 s
3.7 s
4.2 s
Speed
Use efficient cache lifetimes
17.6 s · 3.3 MB37 files are served with short cache lifetimes, so returning visitors download them again (3.3 MB).
Reduce unused JavaScript
14.3 s · 2.8 MBAbout 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.3 s faster on a phone.
Render-blocking requests
3.6 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Reduce unused CSS
2.5 s · 629 KiBAbout 629 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Cookiebot and others), adding 1.4 MB and 687 ms of main-thread time.
YouTube adds 384 ms
384 msYouTube costs a phone 384 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,263 HTML elements
The page has 2,263 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 26 KiB2 images could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 94 ms
94 msYour server sent the HTML in 94 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.8 s
10.8 sThe first text or image appears after 10.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 35.9 s
35.9 sYour largest element takes 35.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “20230602 RW-RF PHO 9468”.
Time to Interactive: 37.3 s
37.3 sThe page becomes fully interactive after 37.3 s. Good is under 3.8 s.
Speed Index: 13.9 s
13.9 sVisually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 309 ms
309 msScripts block taps and scrolling for 309 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 138 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.7 MB in 116 requests
6.7 MBYour homepage downloads 6.7 MB in 116 requests on a phone: scripts 4.5 MB (44), fonts 1.2 MB (11) and stylesheets 677 KiB (21). Under 2 MB keeps phones on slow connections fast.
About 1.9 g of CO₂ per visit
1.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.90 g of CO₂e: 227.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (84 elements)
All page content should be contained by landmarks: 84 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
ARIA input fields do not have accessible names
ARIA input fields do not have accessible names (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
75 internal links, 48 external
The homepage links to 75 pages on rockfon.com and 48 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Explore Rockfon's acoustic ceiling tiles and panels for sound absorption and elegant design. Ideal for indoor spaces se…”.
One H1 headline
Your main headline reads: “Stone wool acoustical ceilings engineered for design.Rockfon Design Collection”.
Title: 53 characters
Your title is a healthy 53 characters: “Acoustic Ceiling Tiles & Panels for Commercial Spaces”.
Canonical URL set
The canonical URL is https://www.rockfon.com/en-us/.
Structured data in place
Structured data found: BreadcrumbList, Corporation and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rockfon.com/en-us/sitemap-index.xml.
AI search readiness
No llms.txt
There is no https://www.rockfon.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,268 words), so crawlers that don't run JavaScript still read it.
Other pages
4 linked pages hidden from search
https://www.rockfon.com/en-us/our-story/product-knowledge-base/design-collection, https://www.rockfon.com/en-us/our-story/product-knowledge-base/monolithic-acoustical-ceilings-informational/experience-rockfon-mono-acoustic, https://www.rockfon.com/en-us/our-story/product-knowledge-base/ceiling-tiles-and-panels-information and https://www.rockfon.com/en-us/our-story/product-knowledge-base/decorative-ceiling-tiles are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without an H1
https://www.rockfon.com/en-us/documents-and-resources/ceiling-estimator-tool has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://react.dev/errors/418?args[]= for the full message or use the non-minified dev …”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,098 words of copy
The homepage carries about 1,098 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order A Sample”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Where To Buy” and “Order A Sample”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and The Trade Desk (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rockfon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on rockfon.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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