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rodekors.no website review

Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 79 checks

This review found 33 issues worth fixing on rodekors.no, 9 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
909 ms818 msMay 9Oct 24828 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026847 ms
May 16, 2026863 ms
May 23, 2026854 ms
May 30, 2026850 ms
Jun 6, 2026851 ms
Jun 13, 2026832 ms
Jun 20, 2026834 ms
Jun 27, 2026832 ms
Jul 4, 2026836 ms
Jul 11, 2026870 ms
Jul 18, 2026887 ms
Jul 25, 2026893 ms
Aug 1, 2026898 ms
Aug 8, 2026884 ms
Aug 15, 2026855 ms
Aug 22, 2026857 ms
Aug 29, 2026847 ms
Sep 5, 2026850 ms
Sep 12, 2026852 ms
Sep 19, 2026866 ms
Sep 26, 2026877 ms
Oct 3, 2026856 ms
Oct 10, 2026859 ms
Oct 17, 2026837 ms
Oct 24, 2026828 ms
Real-visitor tap response (INP)75th percentile, phones
150 ms108 msMay 9Oct 24145 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026113 ms
May 16, 2026116 ms
May 23, 2026116 ms
May 30, 2026116 ms
Jun 6, 2026119 ms
Jun 13, 2026121 ms
Jun 20, 2026125 ms
Jun 27, 2026129 ms
Jul 4, 2026134 ms
Jul 11, 2026136 ms
Jul 18, 2026137 ms
Jul 25, 2026135 ms
Aug 1, 2026134 ms
Aug 8, 2026135 ms
Aug 15, 2026135 ms
Aug 22, 2026137 ms
Aug 29, 2026138 ms
Sep 5, 2026138 ms
Sep 12, 2026139 ms
Sep 19, 2026141 ms
Sep 26, 2026140 ms
Oct 3, 2026141 ms
Oct 10, 2026143 ms
Oct 17, 2026144 ms
Oct 24, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rodekors.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rodekors.no at 0.4 s0.4 s
  2. rodekors.no at 0.8 s0.8 s
  3. rodekors.no at 1.1 s1.1 s
  4. rodekors.no at 1.5 s1.5 s
  5. rodekors.no at 1.9 s1.9 s
  6. rodekors.no at 2.3 s2.3 s
  7. rodekors.no at 2.6 s2.6 s
  8. rodekors.no at 3.0 s3.0 s

Speed

7 to fix71
  • Use efficient cache lifetimes

    1.2 s · 1.2 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Improve image delivery

    600 ms · 778 KiB

    5 images could be 778 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    570 ms · 282 KiB

    About 282 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 284 ms

    284 ms

    Google Tag Manager costs a phone 284 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,736 HTML elements

    The page has 1,736 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Maps and cookieinformation.com and others), adding 553 KiB and 396 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 348 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.0 s

    10.0 s

    The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 113 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 282 ms

    282 ms

    Real visitors wait 282 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 93 ms

    93 ms

    Scripts block the page for only 93 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

2 to fix83
  • 8 images in older formats

    8 images (876 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (759 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 61.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.8 MB in 50 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 50 requests on a phone: images 1.1 MB (22), scripts 610 KiB (14) and fonts 66 KiB (3). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • 2 H1 headlines

    There are 2 <h1> headlines (“Røde Kors startsiden” and “Ditt bidrag kan gjøre en forskjell”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No robots.txt

    There is no robots.txt at rodekors.no/robots.txt, the first file search crawlers ask for.

  • 28 internal links, 12 external

    The homepage links to 28 pages on rodekors.no and 12 external pages.

4 checks passed
  • Title: 32 characters

    Your title is a healthy 32 characters: “Røde Kors startsiden - Røde Kors”.

  • Structured data in place

    Structured data found: WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rodekors.no/sitemap.xml.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rodekors.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (245 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.rodekors.no/stott-arbeidet/rode-kors-giver is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.rodekors.no/en has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343252259&tm=gtm002&Ver=2&mid=505cde42-5518-4098-a24e-efa7326e0c39&bo=1&sid=f7255e70d61611f1a04ff7399367495d&vid=f72584f0d61611f19ad6073fde3d17dc&vids=1&msclkid=N&gtm_.

  • 5 small tap targets

    5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 268 words of copy

    The homepage carries about 268 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rodekors.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Stim Computing As Advania Norge As

Company

Employees
1,015
Founded
1865
Headquarters
Oslo

Upkeep, stack, hiring and company data from programmable.info

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