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rokform.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 92 checks

This review found 40 issues worth fixing on rokform.com, 11 of them high impact, across 92 checks. The most urgent: page weight: 21.0 MB in 320 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
135 ms109 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026113 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026122 ms
Jul 4, 2026122 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026122 ms
Oct 3, 2026129 ms
Oct 10, 2026131 ms
Oct 17, 2026132 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rokform.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rokform.com at 0.9 s0.9 s
  2. rokform.com at 1.8 s1.8 s
  3. rokform.com at 2.7 s2.7 s
  4. rokform.com at 3.5 s3.5 s
  5. rokform.com at 4.4 s4.4 s
  6. rokform.com at 5.3 s5.3 s
  7. rokform.com at 6.2 s6.2 s
  8. rokform.com at 7.1 s7.1 s

Speed

14 to fix48
  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Freshchat and Yotpo and others), adding 2.5 MB and 2.9 s of main-thread time.

  • Improve image delivery

    350 ms · 1.4 MB

    14 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    350 ms · 885 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (885 KiB).

  • Google Tag Manager adds 822 ms

    822 ms

    Google Tag Manager costs a phone 822 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Freshchat adds 581 ms

    581 ms

    Freshchat costs a phone 581 ms of main-thread work and 763 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Yotpo adds 380 ms

    380 ms

    Yotpo costs a phone 380 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 371 ms. During a long task the page ignores taps.

  • cloudfront.net adds 352 ms

    352 ms

    cloudfront.net costs a phone 352 ms of main-thread work and 193 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,972 HTML elements

    The page has 2,972 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 236 ms

    236 ms

    rebuyengine.com costs a phone 236 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    97 KiB

    Polyfills for old browsers add 97 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 37.1 s

    37.1 s

    The page becomes fully interactive after 37.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.2 s

    2.2 s

    Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 21.0 MB in 320 requests

    21.0 MB

    Your homepage downloads 21.0 MB in 320 requests on a phone: media 14.9 MB (1), scripts 2.9 MB (114) and images 2.1 MB (47). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    148 KiB

    5 images are downloaded at several times the size a phone draws them, for example Bike_25964ab1-3848-4822-8384-2f7a3d6e2593.jpg at 600 px wide, shown at 164 px. Resized copies would save about 148 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 6.0 g of CO₂ per visit

    5.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.96 g of CO₂e: 715.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 8588
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 386 internal links, 20 external

    The homepage links to 386 pages on rokform.com and 20 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Find mountable, protective cases and accessories for smartphones and tablets at Rokform. Perfect for your Apple iPhone …”.

  • One H1 headline

    Your main headline reads: “Rokform”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Protective Cases & Accessories for Apple iPhone and Samsung”.

  • Canonical URL set

    The canonical URL is https://www.rokform.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, MobilePhoneStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rokform.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,915 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /collections/iphone-17-air-cases and /collections/iphone-16-phone-case have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/shop-cases, whose canonical is /collections/phone-cases. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 165 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5599583&tm=gtm002&Ver=2&mid=0b9dd2a5-c14a-46d6-ad0b-52f7bc4e5a5d&bo=3&sid=f82304f0d92511f1a329875125b511d7&vid=f82312b0d92511f18954897a77ed7b6a&vids=0&msclkid=N&pi=918.

  • 7 small tap targets

    7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix80
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 690 words of copy

    The homepage carries about 690 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP CASES”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop All iPhone Cases”, “Shop All Galaxy Cases” and “Open newsletter signup”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 65 testimonial or review blocks, a star rating, 1 trust badge and “25,000+ Reviews”.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rokform.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sc Easy Redirects · Tinyseo Seo Speed · Postscript Sms Marketing · Prettydamnquick Pdq · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Hulk Form Builder · Rebuy Personalization Engine · Yotpo Product Reviews · Applovin Shop Integration · Test Sms · Pdq Shipping · cloudfront.net · amazonaws.com · retention.com · fw-cdn.com · rebuyengine.com · govx.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Irvine

Upkeep, stack, hiring and company data from programmable.info

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