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ronhill.com website review
Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 75 checks
This review found 32 issues worth fixing on ronhill.com, 12 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #52,808 of 94,256 reviewed websitesbeats 39%
- #32,516 of 50,547 online storesbeats 31%
- #30,794 of 45,681 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 122 ms |
| May 23, 2026 | 123 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 132 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 131 ms |
| Jul 11, 2026 | 135 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 152 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 159 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 182 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 190 ms |
| Oct 31, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
4.5 s · 910 KiBAbout 910 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 336 KiB12 files are served with short cache lifetimes, so returning visitors download them again (336 KiB).
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 2.0 MB and 1.4 s of main-thread time.
Improve image delivery
300 ms · 369 KiB13 images could be 369 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 534 ms
534 msGoogle Tag Manager costs a phone 534 ms of main-thread work and 877 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
2,649 HTML elements
The page has 2,649 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 11 KiB11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
27 KiB27 KiB could be saved by minifying JavaScript.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Total Blocking Time: 736 ms
736 msScripts block taps and scrolling for 736 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Real-user INP: 221 ms
221 msReal visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 53% slower for real visitors
+53%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 311 ms
311 msReal visitors wait 311 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 290 requests
4.0 MBYour homepage downloads 4.0 MB in 290 requests on a phone: scripts 2.3 MB (106), other files 885 KiB (147) and images 662 KiB (19). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (113 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“REVERENCE SL”, “REFLECT LUX” and “RONHILL | PRIMALOFT®”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
136 internal links, 3 external
The homepage links to 136 pages on ronhill.com and 3 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “With years of experience producing specialist running clothing, we create premium functional kit for today's runner by …”.
Title: 45 characters
Your title is a healthy 45 characters: “Ronhill | Performance Clothing | Running Gear”.
Canonical URL set
The canonical URL is https://www.ronhill.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ronhill.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.ronhill.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (994 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
1 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://hpyzhjjf.eub.stape.net/g/collect?v=2&tid=G-TGRLF4DPWB>m=45je6b41h1v9166464890z89224383703…”.
2 checks passed
Tap targets are thumb-sized
129 of 135 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 908 words of copy
The homepage carries about 908 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Register”.
18 calls to action
The homepage has 18 calls to action, for example “Register”, “Quick shop” and “Shop Men's”.
6 short forms
6 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ronhill.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Stape Remix · Klarna On Site Messaging · Essential Post Purchase Upsell · herokuapp.com · hulkapps.com · amazonaws.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on ronhill.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.