rootedpromise.com website review

About 789 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

A phone's processor spends 4.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Hotjar and beae.com and others), adding 1.2 MB and 908 ms of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).

Shopify costs a phone 373 ms of main-thread work and 892 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 image could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Hotjar costs a phone 307 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,339 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

14 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

32 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Creating Eco-Friendly American-Made Products To Make Garden…”.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 470 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 212 requests on a phone: scripts 1.4 MB (85), other files 780 KiB (98) and images 716 KiB (6). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Rooted_Promise-logo_-_Final.png at 1,532 px wide, shown at 100 px. Resized copies would save about 138 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h5, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Rooted Promise”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “Creating eco-friendly American-made products to m…”). One clear main headline is easier for people and search engines.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

The homepage links to 171 pages on rootedpromise.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 854 words of visible text.

Before a visitor clicks anything, the page loads Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.