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roseburg.com website review

Visit site (opens in a new tab)Reviewed 1 November 202651 issues · 96 checks

This review found 51 issues worth fixing on roseburg.com, 21 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.9 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.7 s
Sep 5, 20263.8 s
Sep 12, 20263.8 s
Sep 19, 20263.7 s
Sep 26, 20263.6 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
165 ms89 msMay 9Oct 24156 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026100 ms
May 16, 2026101 ms
May 23, 202698 ms
May 30, 202698 ms
Jun 6, 2026100 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026106 ms
Jul 4, 2026108 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026109 ms
Aug 15, 2026118 ms
Aug 22, 2026122 ms
Aug 29, 2026129 ms
Sep 5, 2026127 ms
Sep 12, 2026126 ms
Sep 19, 2026126 ms
Sep 26, 2026128 ms
Oct 3, 2026137 ms
Oct 10, 2026140 ms
Oct 17, 2026152 ms
Oct 24, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roseburg.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roseburg.com at 0.8 s0.8 s
  2. roseburg.com at 1.6 s1.6 s
  3. roseburg.com at 2.4 s2.4 s
  4. roseburg.com at 3.2 s3.2 s
  5. roseburg.com at 4.0 s4.0 s
  6. roseburg.com at 4.8 s4.8 s
  7. roseburg.com at 5.6 s5.6 s
  8. roseburg.com at 6.4 s6.4 s

Speed

12 to fix37
  • Render-blocking requests

    3.9 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Reduce unused CSS

    1.5 s · 333 KiB

    About 333 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    650 ms · 9.1 MB

    9 images could be 9.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 4.7 MB and 999 ms of main-thread time.

  • Google CDN adds 351 ms

    351 ms

    Google CDN costs a phone 351 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • bc0a.com adds 78 ms

    78 ms

    bc0a.com costs a phone 78 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    284 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).

  • Google Tag Manager adds 204 ms

    204 ms

    Google Tag Manager costs a phone 204 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 37 ms

    37 ms

    Vimeo costs a phone 37 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 99 ms

    99 ms

    Your server sent the HTML in 99 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Armorite® Exterior Trim TRY IT AND SAVE! LEARN MORE”.

  • Speed Index: 16.2 s

    16.2 s

    Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 39.0 s

    39.0 s

    The page becomes fully interactive after 39.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.255

    0.255

    The layout shifts by 0.255 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 294 ms

    294 ms

    Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 21.3 MB in 188 requests

    21.3 MB

    Your homepage downloads 21.3 MB in 188 requests on a phone: images 16.9 MB (53), scripts 2.8 MB (75) and stylesheets 546 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (179 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.0 g of CO₂ per visit

    6.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.02 g of CO₂e: 722.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7086
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8588
  • 9 H1 headlines

    There are 9 <h1> headlines (“Armorite® Exterior Trim”, “Planting the Future” and “Spotlight on Marine Plywood”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 14 links with vague text

    14 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 132 internal links, 11 external

    The homepage links to 132 pages on roseburg.com and 11 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Roseburg | Exceptional wood products build on more than 80 years of innovative thinking, cutting-edge design, and high-…”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Roseburg Forest Products | Oregon”.

  • Canonical URL set

    The canonical URL is https://www.roseburg.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roseburg.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.roseburg.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,014 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 7 pages without a meta description

    https://www.roseburg.com/where-to-buy, https://www.roseburg.com/samples, https://www.roseburg.com/who-we-are, https://www.roseburg.com/exterior-trim, https://www.roseburg.com/lumber and https://www.roseburg.com/medium-density-fiberboard-mdf and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.roseburg.com/wood-chips, whose canonical is https://www.roseburg.com/cbst. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.roseburg.com/where-to-buy has no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages slow to respond

    https://www.roseburg.com/products, https://www.roseburg.com/library, https://www.roseburg.com/who-we-are/contact, https://www.roseburg.com/samples, https://www.roseburg.com/who-we-are and https://www.roseburg.com/who-we-are/about-us and 6 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 16 small tap targets

    16 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 12-field form

    Your longest form asks for 12 fields (5 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 714 words of copy

    The homepage carries about 714 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “WHERE TO BUY” and “LEARN MORE”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Where To Buy”, “Contact” and “Order”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roseburg.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
3,044
Founded
1937

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 51 issues on roseburg.com, including 26 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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