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rosental.de website review
Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 81 checks
This review found 40 issues worth fixing on rosental.de, 15 of them high impact, across 81 checks. The most urgent: page weight: 16.3 MB in 315 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #87,815 of 104,835 reviewed websitesbeats 14%
- #52,812 of 58,750 online storesbeats 8%
- #48,915 of 53,513 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 260 ms |
| May 23, 2026 | 269 ms |
| May 30, 2026 | 289 ms |
| Jun 6, 2026 | 296 ms |
| Jun 13, 2026 | 310 ms |
| Jun 20, 2026 | 332 ms |
| Jun 27, 2026 | 363 ms |
| Jul 4, 2026 | 456 ms |
| Jul 11, 2026 | 531 ms |
| Jul 18, 2026 | 557 ms |
| Jul 25, 2026 | 544 ms |
| Aug 1, 2026 | 533 ms |
| Aug 8, 2026 | 541 ms |
| Aug 15, 2026 | 528 ms |
| Aug 22, 2026 | 521 ms |
| Aug 29, 2026 | 543 ms |
| Sep 5, 2026 | 549 ms |
| Sep 12, 2026 | 543 ms |
| Sep 19, 2026 | 546 ms |
| Sep 26, 2026 | 532 ms |
| Oct 3, 2026 | 506 ms |
| Oct 10, 2026 | 511 ms |
| Oct 17, 2026 | 511 ms |
| Oct 24, 2026 | 505 ms |
| Oct 31, 2026 | 513 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 10.6 s
A phone's processor spends 10.6 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,425 HTML elements
The page has 9,425 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Kameleoon, Klaviyo and okendo.io and others), adding 1,006 KiB and 525 ms of main-thread time.
Render-blocking requests
500 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 470 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 265 KiB29 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).
Reduce unused JavaScript
285 KiBAbout 285 KiB of JavaScript is downloaded but never used on this page.
okendo.io adds 102 ms
102 msokendo.io costs a phone 102 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Reduce unused CSS
23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SKIN LONGEVITY IS THE FUTURE.”.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 914 ms
914 msScripts block taps and scrolling for 914 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 493 ms
493 msReal visitors wait 493 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 92% slower for real visitors
+92%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 260 ms to 513 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 16.3 MB in 315 requests
16.3 MBYour homepage downloads 16.3 MB in 315 requests on a phone: media 12.7 MB (2), images 1.3 MB (79) and scripts 1.2 MB (105). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (540 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.6 g of CO₂ per visit
4.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.63 g of CO₂e: 555.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
46 links without text
46 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No XML sitemap
No XML sitemap at https://rosental.de/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at rosental.de/robots.txt, the first file search crawlers ask for.
466 internal links, 8 external
The homepage links to 466 pages on rosental.de and 8 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Rosental natürliche Kosmetik ✓ Luxuriöse Pflege mit reinen Pflanzenextrakten – für eine gesunde, strahlende Haut ohne s…”.
One H1 headline
Your main headline reads: “Rosental”.
Title: 46 characters
Your title is a healthy 46 characters: “Natürliche Kosmetik – für eine strahlende Haut”.
Canonical URL set
The canonical URL is https://rosental.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://rosental.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,805 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
https://rosental.de/collections/bestseller-1, https://rosental.de/products/botanical-lifting-effect-duo, https://rosental.de/products/ems-hydrating-face-yoga-duo and https://rosental.de/products/beautydock-routine have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://rosental.de/collections/bestseller-1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://rosental.de/products/beautydock-routine took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://rosental.de/.
85 small tap targets
85 of 235 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,292 words of copy
The homepage carries about 1,292 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
18 short forms
18 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rosental.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Gorgias Live Chat Helpdesk · Okendo · Orbe Geolocation · Gdpr Backpack · hello-charles.com · jsdelivr.net · goaffpro.com · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Mannheim
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on rosental.de, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.