Website review, no card needed
rossocoffeeroasters.com website review
Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 87 checks
This review found 34 issues worth fixing on rossocoffeeroasters.com, 10 of them high impact, across 87 checks. The most urgent: main-thread work: 6.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,228 of 108,844 reviewed websitesbeats 93%
- #2,908 of 61,763 online storesbeats 93%
- #2,825 of 56,363 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 956 ms |
| Oct 3, 2026 | 945 ms |
| Oct 10, 2026 | 936 ms |
| Oct 17, 2026 | 907 ms |
| Oct 24, 2026 | 925 ms |
| Oct 31, 2026 | 929 ms |
| Nov 7, 2026 | 943 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 111 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 112 ms |
| Nov 7, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.9 s
4.8 s
5.8 s
6.8 s
7.7 s
Speed
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (omnisnippet1.com, Shopify and Clarity and others), adding 1.8 MB and 1.3 s of main-thread time.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
591 KiBAbout 591 KiB of JavaScript is downloaded but never used on this page.
omnisnippet1.com adds 477 ms
477 msomnisnippet1.com costs a phone 477 ms of main-thread work and 119 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 253 ms
253 msShopify costs a phone 253 ms of main-thread work and 800 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
272 KiB20 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).
Improve image delivery
269 KiB11 images could be 269 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,645 HTML elements
The page has 2,645 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
smile.io adds 110 ms
110 mssmile.io costs a phone 110 ms of main-thread work and 459 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.
Legacy JavaScript
86 KiBPolyfills for old browsers add 86 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.4 s
8.4 sYour largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.5 s
19.5 sThe page becomes fully interactive after 19.5 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 391 ms
391 msReal visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 27% faster for real visitors
-27%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 152 ms
152 msScripts block the page for only 152 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 257 requests
4.8 MBYour homepage downloads 4.8 MB in 257 requests on a phone: images 1.8 MB (30), scripts 1.6 MB (120) and other files 741 KiB (81). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
site5.jpg weighs 753 KiB. On a phone connection a single image that size takes seconds.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
4 dropdowns have no label.
Hidden but focusable
14 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (2 elements)
Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (101 characters)
Your title is 101 characters, so Google will cut it off around 60: “Rosso Coffee Roasters - Canadian Roasted Specialty Coffee | Specialty Coffee Roasted Fres…”.
2 H1 headlines
There are 2 <h1> headlines (“” and “ANYONE CAN BE A SPECIALTY COFFEE DRINKER”). One clear main headline is easier for people and search engines.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
114 internal links, 15 external
The homepage links to 114 pages on rossocoffeeroasters.com and 15 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.rossocoffeeroasters.com/en-us.
Structured data in place
Structured data found: Organization, Product and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rossocoffeeroasters.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,645 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.rossocoffeeroasters.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.rossocoffeeroasters.com/en-us and https://www.rossocoffeeroasters.com/en-us/products/drizzle-honey-2 all use the title “Rosso Coffee Roasters - Canadian Roasted Specialty Coffee | Specialty…”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages share a meta description
https://www.rossocoffeeroasters.com/en-us/collections/coffee, https://www.rossocoffeeroasters.com/en-us/collections/core-lineup, https://www.rossocoffeeroasters.com/en-us/collections/single-origin, https://www.rossocoffeeroasters.com/en-us/collections/gold, https://www.rossocoffeeroasters.com/en-us/collections/instant-coffee and https://www.rossocoffeeroasters.com/en-us/collections/rosso-coffee-subscription and 9 others use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.rossocoffeeroasters.com/en-us/products/drizzle-honey-2, whose canonical is https://www.rossocoffeeroasters.com/en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
https://www.rossocoffeeroasters.com/en-us/collections/coffee, https://www.rossocoffeeroasters.com/en-us/collections/core-lineup, https://www.rossocoffeeroasters.com/en-us/collections/single-origin, https://www.rossocoffeeroasters.com/en-us/collections/gold, https://www.rossocoffeeroasters.com/en-us/collections/instant-coffee and https://www.rossocoffeeroasters.com/en-us/collections/rosso-coffee-subscription and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,006 words of copy
The homepage carries about 2,006 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Coffee”.
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Shop Coffee” and “Subscribe”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 23 testimonial or review blocks, a star rating, 1 trust badge and “2,500+ reviews”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rossocoffeeroasters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Klaviyo Email Marketing Sms · Warnify Pro Warnings · Judge Me Reviews · Eg Auto Add To Cart · Easylocation · Product Warnings · Omnisend · Gift Box Builder · Easify Product Options · chimpstatic.com · amazonaws.com · 1clickpopup.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Calgary
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on rossocoffeeroasters.com, including 15 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.