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route22honda.com website review

Visit site (opens in a new tab)Reviewed 3 November 202635 issues · 88 checks

This review found 35 issues worth fixing on route22honda.com, 15 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
210 ms157 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026186 ms
May 23, 2026195 ms
May 30, 2026197 ms
Jun 6, 2026196 ms
Jun 13, 2026204 ms
Jun 20, 2026204 ms
Jun 27, 2026201 ms
Jul 4, 2026196 ms
Jul 11, 2026187 ms
Jul 18, 2026178 ms
Jul 25, 2026171 ms
Aug 1, 2026178 ms
Aug 8, 2026178 ms
Aug 15, 2026178 ms
Aug 22, 2026178 ms
Aug 29, 2026177 ms
Sep 5, 2026171 ms
Sep 12, 2026173 ms
Sep 19, 2026164 ms
Sep 26, 2026163 ms
Oct 3, 2026170 ms
Oct 10, 2026171 ms
Oct 17, 2026172 ms
Oct 24, 2026171 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of route22honda.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. route22honda.com at 1.1 s1.1 s
  2. route22honda.com at 2.3 s2.3 s
  3. route22honda.com at 3.4 s3.4 s
  4. route22honda.com at 4.5 s4.5 s
  5. route22honda.com at 5.7 s5.7 s
  6. route22honda.com at 6.8 s6.8 s
  7. route22honda.com at 8.0 s8.0 s
  8. route22honda.com at 9.1 s9.1 s

Speed

10 to fix47
  • Use efficient cache lifetimes

    7.2 s · 1.6 MB

    45 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Improve image delivery

    6.9 s · 1.2 MB

    3 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.9 s faster on a phone.

  • Reduce unused JavaScript

    3.8 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 2.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, secureoffersites.com and complyauto.com and others), adding 4.7 MB and 1.8 s of main-thread time.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • secureoffersites.com adds 262 ms

    262 ms

    secureoffersites.com costs a phone 262 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 27.4 s

    27.4 s

    The page becomes fully interactive after 27.4 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 495 ms

    495 ms

    Scripts block taps and scrolling for 495 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 480 ms

    480 ms

    Real visitors wait 480 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.096

    0.096

    The layout barely moves while loading (CLS 0.096, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 4.9 MB in 140 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 140 requests on a phone: scripts 3.0 MB (63), images 1.5 MB (33) and fonts 187 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.3 MB

    2 images are downloaded at several times the size a phone draws them, for example GetLibraryImage at 3,125 px wide, shown at 390 px. Resized copies would save about 1.3 MB.

  • 2 images in older formats

    2 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9292
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (AutoDealer, AutoRepair, GeoCoordinates and ImageObject) but with 1 problem, for example “Service: no offers (price) block”.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 15 internal links, 4 external

    The homepage links to 15 pages on route22honda.com and 4 external pages.

7 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Discover Route 22 Honda for new and used vehicles, hassle-free pricing, quality auto repair, and a family-owned dealers…”.

  • One H1 headline

    Your main headline reads: “Your Next New or Used Vehicle Awaits”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Route 22 Honda | New & Used Vehicle Dealership in Hillside, NJ”.

  • Canonical URL set

    The canonical URL is https://www.route22honda.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.route22honda.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (921 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.route22honda.com/llms.txt (7 KiB, 39 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.route22honda.com/service-popup-offer has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.route22honda.com/service-popup-offer, whose canonical is https://www.route22honda.com/claim-service-offer. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.route22honda.com/service-popup-offer has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.route22honda.com/sell-us-your-car, https://www.route22honda.com/scheduleservice, https://www.route22honda.com/contactus, https://www.route22honda.com/get-directions and https://www.route22honda.com/service-popup-offer have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://api.drivecentric.com/external/site.css' from origin 'https://www.route22honda.com'…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    55 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,299 words of copy

    The homepage carries about 1,299 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW” and “SHOP PRE-OWNED”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “SHOP NEW”, “SHOP PRE-OWNED” and “SCHEDULE EXPRESS SERVICE”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 11 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at route22honda.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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