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rovergrupo.com website review
Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 85 checks
This review found 36 issues worth fixing on rovergrupo.com, 15 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 94 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 89 ms |
| Jul 25, 2026 | 92 ms |
| Aug 1, 2026 | 92 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 89 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 85 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 90 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.3 s · 21.6 MB42 files are served with short cache lifetimes, so returning visitors download them again (21.6 MB).
Render-blocking requests
1.6 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Improve image delivery
2.5 MB5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 274 KiBAbout 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Font display
800 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).
Google Tag Manager adds 337 ms
337 msGoogle Tag Manager costs a phone 337 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 521 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Cookiebot and Google Analytics), adding 340 KiB and 449 ms of main-thread time.
Reduce unused CSS
150 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 11.7 s
11.7 sThe page becomes fully interactive after 11.7 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 4.3 s
4.3 sYour largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Conecta a las personas, traza el futuro e innova para mejor…”. Most of its time is element render delay (6.1 s).
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 229 ms
229 msScripts block taps and scrolling for 229 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 90 ms
90 msReal visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 36% faster for real visitors
-36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 21.9 MB in 49 requests
21.9 MBYour homepage downloads 21.9 MB in 49 requests on a phone: images 13.7 MB (18), media 7.4 MB (2) and scripts 580 KiB (15). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 8.4 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
6.2 MB7 images are downloaded at several times the size a phone draws them, for example GIF-PORTADA-WEB.gif at 1,920 px wide, shown at 311 px. Resized copies would save about 6.2 MB.
10 images in older formats
10 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (9.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.2 g of CO₂ per visit
6.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.20 g of CO₂e: 744.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
36 text elements with low contrast
36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (49 elements)
All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
69 internal links, 10 external
The homepage links to 69 pages on rovergrupo.com and 10 external pages.
8 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Rover Grupo, constructora internacional especializada en infraestructuras terrestres, ferroviarias y marítimas, edifica…”.
One H1 headline
Your main headline reads: “Rover Grupo | Grupo constructor internacional especializado en infraestructuras, obra civil, ferrocarril, obras marítim…”.
Title: 59 characters
Your title is a healthy 59 characters: “Rover Grupo | Infraestructuras y construcción internacional”.
Canonical URL set
The canonical URL is https://rovergrupo.com/.
Structured data in place
Structured data found: GeneralContractor, ImageObject, Organization, Place and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rovergrupo.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (713 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rovergrupo.com/llms.txt (50 KiB, 198 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://rovergrupo.com/notas-de-prensa, https://rovergrupo.com/en and https://rovergrupo.com/pl have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages slow to respond
https://rovergrupo.com/new/edificacion, https://rovergrupo.com/innovacion, https://rovergrupo.com/notas-de-prensa, https://rovergrupo.com/contacto, https://rovergrupo.com/en and https://rovergrupo.com/pl took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
11 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 631 words of copy
The homepage carries about 631 words of visible text.
4 checks passed
1 short form
A short form (7 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rovergrupo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Virtualdeploy SL
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on rovergrupo.com, including 17 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.