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roxy.ca website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 83 checks
This review found 40 issues worth fixing on roxy.ca, 14 of them high impact, across 83 checks. The most urgent: mobile performance score: 33. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #81,285 of 97,048 reviewed websitesbeats 14%
- #47,402 of 52,715 online storesbeats 8%
- #43,715 of 47,774 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 186 ms |
| May 23, 2026 | 182 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 190 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 204 ms |
| Jun 27, 2026 | 212 ms |
| Jul 4, 2026 | 213 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 220 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 230 ms |
| Aug 8, 2026 | 247 ms |
| Aug 15, 2026 | 287 ms |
| Aug 22, 2026 | 329 ms |
| Aug 29, 2026 | 371 ms |
| Sep 5, 2026 | 408 ms |
| Sep 12, 2026 | 455 ms |
| Sep 19, 2026 | 490 ms |
| Sep 26, 2026 | 540 ms |
| Oct 3, 2026 | 605 ms |
| Oct 10, 2026 | 595 ms |
| Oct 17, 2026 | 649 ms |
| Oct 24, 2026 | 720 ms |
| Oct 31, 2026 | 747 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 10.0 s
A phone's processor spends 10.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,419 HTML elements
The page has 6,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
600 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Noibu and Shopify and others), adding 6.5 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
350 ms · 1.2 MB22 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Improve image delivery
500 ms · 875 KiB7 images could be 875 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused CSS
750 ms · 132 KiBAbout 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Shopify adds 245 ms
245 msShopify costs a phone 245 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 585 ms. During a long task the page ignores taps.
Google Tag Manager adds 248 ms
248 msGoogle Tag Manager costs a phone 248 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 144 ms
144 msKlaviyo costs a phone 144 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 37 ms
37 msAttentive costs a phone 37 ms of main-thread work and 915 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 535 ms
535 msReal visitors wait 535 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 16.6 s
16.6 sVisually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 44.0 s
44.0 sThe page becomes fully interactive after 44.0 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A festive holiday-themed collage with two women dancing joy…”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 299% slower for real visitors
+299%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 747 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.112
0.112The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 599 ms
599 msReal visitors wait 599 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 9.7 MB in 523 requests
9.7 MBYour homepage downloads 9.7 MB in 523 requests on a phone: images 4.8 MB (144), scripts 3.4 MB (204) and other files 884 KiB (142). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
575 KiB2 images are downloaded at several times the size a phone draws them, for example RX_263_SNOW_US_LUTTON_4834-2.png at 2,272 px wide, shown at 390 px. Resized copies would save about 575 KiB.
1 image below the first screen load straight away
1 image further down the page (387 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
401 internal links, 7 external
The homepage links to 401 pages on roxy.ca and 7 external pages.
6 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “ROXY® | Surf, Snowboard & Fashion for Women & Girls”.
Canonical URL set
The canonical URL is https://www.roxy.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.roxy.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,555 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.roxy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.roxy.com/pages/gift-guide and https://www.roxy.com/collections/all-gifts all use the title “Holiday Gifts for Women & Girls | ROXY”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://www.roxy.com/pages/the-snow-shop, https://www.roxy.com/collections/gifts-under-25, https://www.roxy.com/collections/gifts-under-50 and https://www.roxy.com/collections/gifts-under-100 have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.roxy.com/pages/gift-guide and https://www.roxy.com/collections/all-gifts use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.roxy.com/collections/clothing-new-arrivals, https://www.roxy.com/pages/the-snow-shop, https://www.roxy.com/pages/gift-guide, https://www.roxy.com/collections/new-arrivals, https://www.roxy.com/pages/search-results and https://www.roxy.com/collections/all-gifts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.roxy.com/.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
276 of 286 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 497 words of copy
The homepage carries about 497 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SIGN UP FOR OUR NEWSLETTER”.
63 calls to action
The homepage has 63 calls to action, for example “SHOP NOW”, “SIGN UP FOR OUR NEWSLETTER” and “Shop All Gifts”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roxy.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Noibupixel · Klaviyo Email Marketing Sms · Attentive · Geoip Country Redirect · Yotpo Product Reviews · Elevar Conversion Tracking · Gorgias Live Chat Helpdesk · Gdpr Cookie Consent · Authentic Membership · Dual Checkout Buttons Roxy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on roxy.ca, including 24 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.