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roxy.ca website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 83 checks

This review found 40 issues worth fixing on roxy.ca, 14 of them high impact, across 83 checks. The most urgent: mobile performance score: 33. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.7 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
832 ms97 msMay 16Oct 31747 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026186 ms
May 23, 2026182 ms
May 30, 2026186 ms
Jun 6, 2026190 ms
Jun 13, 2026196 ms
Jun 20, 2026204 ms
Jun 27, 2026212 ms
Jul 4, 2026213 ms
Jul 11, 2026219 ms
Jul 18, 2026220 ms
Jul 25, 2026221 ms
Aug 1, 2026230 ms
Aug 8, 2026247 ms
Aug 15, 2026287 ms
Aug 22, 2026329 ms
Aug 29, 2026371 ms
Sep 5, 2026408 ms
Sep 12, 2026455 ms
Sep 19, 2026490 ms
Sep 26, 2026540 ms
Oct 3, 2026605 ms
Oct 10, 2026595 ms
Oct 17, 2026649 ms
Oct 24, 2026720 ms
Oct 31, 2026747 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roxy.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roxy.ca at 1.0 s1.0 s
  2. roxy.ca at 1.9 s1.9 s
  3. roxy.ca at 2.9 s2.9 s
  4. roxy.ca at 3.8 s3.8 s
  5. roxy.ca at 4.8 s4.8 s
  6. roxy.ca at 5.7 s5.7 s
  7. roxy.ca at 6.7 s6.7 s
  8. roxy.ca at 7.6 s7.6 s

Speed

14 to fix33
  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 10.0 s

    A phone's processor spends 10.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,419 HTML elements

    The page has 6,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    600 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Noibu and Shopify and others), adding 6.5 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    350 ms · 1.2 MB

    22 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Improve image delivery

    500 ms · 875 KiB

    7 images could be 875 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Shopify adds 245 ms

    245 ms

    Shopify costs a phone 245 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 585 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 248 ms

    248 ms

    Google Tag Manager costs a phone 248 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 144 ms

    144 ms

    Klaviyo costs a phone 144 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 37 ms

    37 ms

    Attentive costs a phone 37 ms of main-thread work and 915 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 535 ms

    535 ms

    Real visitors wait 535 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 16.6 s

    16.6 s

    Visually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 44.0 s

    44.0 s

    The page becomes fully interactive after 44.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A festive holiday-themed collage with two women dancing joy…”.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 299% slower for real visitors

    +299%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 747 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.112

    0.112

    The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 599 ms

    599 ms

    Real visitors wait 599 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix43
  • Page weight: 9.7 MB in 523 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 523 requests on a phone: images 4.8 MB (144), scripts 3.4 MB (204) and other files 884 KiB (142). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    575 KiB

    2 images are downloaded at several times the size a phone draws them, for example RX_263_SNOW_US_LUTTON_4834-2.png at 2,272 px wide, shown at 390 px. Resized copies would save about 575 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (387 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

2 to fixGoogle 10095
  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (171 characters)

    Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 401 internal links, 7 external

    The homepage links to 401 pages on roxy.ca and 7 external pages.

6 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “ROXY® | Surf, Snowboard & Fashion for Women & Girls”.

  • Canonical URL set

    The canonical URL is https://www.roxy.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roxy.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,555 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.roxy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.roxy.com/pages/gift-guide and https://www.roxy.com/collections/all-gifts all use the title “Holiday Gifts for Women & Girls | ROXY”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://www.roxy.com/pages/the-snow-shop, https://www.roxy.com/collections/gifts-under-25, https://www.roxy.com/collections/gifts-under-50 and https://www.roxy.com/collections/gifts-under-100 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.roxy.com/pages/gift-guide and https://www.roxy.com/collections/all-gifts use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://www.roxy.com/collections/clothing-new-arrivals, https://www.roxy.com/pages/the-snow-shop, https://www.roxy.com/pages/gift-guide, https://www.roxy.com/collections/new-arrivals, https://www.roxy.com/pages/search-results and https://www.roxy.com/collections/all-gifts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 10 broken images

    10 images failed to load on a phone, for example https://www.roxy.com/.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    276 of 286 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 497 words of copy

    The homepage carries about 497 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SIGN UP FOR OUR NEWSLETTER”.

  • 63 calls to action

    The homepage has 63 calls to action, for example “SHOP NOW”, “SIGN UP FOR OUR NEWSLETTER” and “Shop All Gifts”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roxy.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Noibupixel · Klaviyo Email Marketing Sms · Attentive · Geoip Country Redirect · Yotpo Product Reviews · Elevar Conversion Tracking · Gorgias Live Chat Helpdesk · Gdpr Cookie Consent · Authentic Membership · Dual Checkout Buttons Roxy

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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