Website review, no card needed
rpprime.com.br website review
Visit site (opens in a new tab)Reviewed 8 November 202613 issues · 32 checks
This review found 13 issues worth fixing on rpprime.com.br, 8 of them high impact, across 32 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 8.6 s |
| May 23, 2026 | 8.8 s |
| May 30, 2026 | 8.7 s |
| Jun 6, 2026 | 8.6 s |
| Jun 13, 2026 | 8.9 s |
| Jun 20, 2026 | 8.9 s |
| Jun 27, 2026 | 8.7 s |
| Jul 4, 2026 | 8.8 s |
| Jul 11, 2026 | 8.2 s |
| Jul 18, 2026 | 7.7 s |
| Jul 25, 2026 | 7.4 s |
| Aug 1, 2026 | 7.6 s |
| Aug 8, 2026 | 7.7 s |
| Aug 15, 2026 | 7.7 s |
| Aug 22, 2026 | 8.1 s |
| Aug 29, 2026 | 8.0 s |
| Sep 5, 2026 | 8.2 s |
| Sep 12, 2026 | 8.3 s |
| Sep 19, 2026 | 7.8 s |
| Sep 26, 2026 | 7.7 s |
| Oct 3, 2026 | 8.0 s |
| Oct 10, 2026 | 8.3 s |
| Oct 17, 2026 | 8.5 s |
| Oct 24, 2026 | 8.5 s |
| Oct 31, 2026 | 8.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 200 ms |
| May 23, 2026 | 209 ms |
| May 30, 2026 | 252 ms |
| Jun 6, 2026 | 246 ms |
| Jun 13, 2026 | 252 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 217 ms |
| Jul 4, 2026 | 254 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 166 ms |
| Aug 1, 2026 | 166 ms |
| Aug 8, 2026 | 181 ms |
| Aug 15, 2026 | 199 ms |
| Aug 22, 2026 | 246 ms |
| Aug 29, 2026 | 258 ms |
| Sep 5, 2026 | 244 ms |
| Sep 12, 2026 | 244 ms |
| Sep 19, 2026 | 246 ms |
| Sep 26, 2026 | 253 ms |
| Oct 3, 2026 | 270 ms |
| Oct 10, 2026 | 277 ms |
| Oct 17, 2026 | 274 ms |
| Oct 24, 2026 | 329 ms |
| Oct 31, 2026 | 324 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.4 s
8.4 sReal visitors wait 8.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.9 s
6.9 sReal visitors see the first content after 6.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.9 s
5.9 sReal visitors wait 5.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Real-user INP: 301 ms
301 msReal visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 60% slower for real visitors
+60%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 200 ms to 324 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 8.6 s to 8.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Accessibility
17 links without text
17 links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
76 internal links, 23 external
The homepage links to 76 pages on rpprime.com.br and 23 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Somos pioneiros em Locação e aluguel de impressora em São Paulo. Entre em contato conosco para entendermos seu ambiente…”.
Title: 31 characters
Your title is a healthy 31 characters: “Locação e aluguel de impressora”.
Canonical URL set
The canonical URL is https://rpprime.com.br/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rpprime.com.br/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 linked page is broken
Your homepage links to https://rpprime.com.br/equipamentos-preto-e-branco, which answers with an error. Visitors hit a dead end and search engines drop it.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
Best practices
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,278 words of copy
The homepage carries about 1,278 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rpprime.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- As53107 Eveo S.A.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 13 issues on rpprime.com.br, including 6 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.