Website review, no card needed

rsandrews.com logo

rsandrews.com website review

Visit site (opens in a new tab)Reviewed 3 November 202641 issues · 88 checks

This review found 41 issues worth fixing on rsandrews.com, 18 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s1.7 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.2 s
Jun 13, 20262.5 s
Jun 20, 20262.7 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20262.9 s
Aug 29, 20262.6 s
Sep 5, 20262.2 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20262.1 s
Oct 10, 20262.4 s
Oct 17, 20262.8 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
174 ms119 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026167 ms
May 23, 2026151 ms
May 30, 2026144 ms
Jun 6, 2026136 ms
Jun 13, 2026125 ms
Jun 20, 2026129 ms
Jun 27, 2026128 ms
Jul 4, 2026137 ms
Jul 11, 2026137 ms
Jul 18, 2026139 ms
Jul 25, 2026148 ms
Aug 1, 2026138 ms
Aug 8, 2026146 ms
Aug 15, 2026146 ms
Aug 22, 2026137 ms
Aug 29, 2026142 ms
Sep 5, 2026142 ms
Sep 12, 2026139 ms
Sep 19, 2026146 ms
Sep 26, 2026150 ms
Oct 3, 2026157 ms
Oct 10, 2026157 ms
Oct 17, 2026168 ms
Oct 24, 2026162 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rsandrews.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rsandrews.com at 0.4 s0.4 s
  2. rsandrews.com at 0.8 s0.8 s
  3. rsandrews.com at 1.2 s1.2 s
  4. rsandrews.com at 1.6 s1.6 s
  5. rsandrews.com at 1.9 s1.9 s
  6. rsandrews.com at 2.3 s2.3 s
  7. rsandrews.com at 2.7 s2.7 s
  8. rsandrews.com at 3.1 s3.1 s

Speed

12 to fix44
  • Use efficient cache lifetimes

    30.3 s · 5.9 MB

    23 files are served with short cache lifetimes, so returning visitors download them again (5.9 MB).

  • Minify JavaScript

    22.3 s · 4.4 MB

    4.4 MB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    6.9 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,278 HTML elements

    The page has 3,278 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (successware.com, zyratalk.com and Google Tag Manager and others), adding 6.7 MB and 1.2 s of main-thread time.

  • successware.com adds 447 ms

    447 ms

    successware.com costs a phone 447 ms of main-thread work and 5.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    500 ms · 417 KiB

    9 images could be 417 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 447 ms. During a long task the page ignores taps.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • zyratalk.com adds 315 ms

    315 ms

    zyratalk.com costs a phone 315 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    160 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Minify CSS

    160 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 40.1 s

    40.1 s

    Your largest element takes 40.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 41.8 s

    41.8 s

    The page becomes fully interactive after 41.8 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 633 ms

    633 ms

    Scripts block taps and scrolling for 633 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 167 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 16.5 MB in 118 requests

    16.5 MB

    Your homepage downloads 16.5 MB in 118 requests on a phone: media 8.5 MB (2), scripts 6.5 MB (31) and images 1.2 MB (56). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (170 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (170 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.7 g of CO₂ per visit

    4.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.68 g of CO₂e: 561.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8090
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 90 images without alt text

    90 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Electrician, HVACBusiness and LocalBusiness) but with 1 problem, for example “Product: no offers (price) block”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 209 internal links, 10 external

    The homepage links to 209 pages on rsandrews.com and 10 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Delivering professional plumbing, heating, cooling, and electrical services to Atlanta, Marietta, and surrounding areas…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Atlanta Plumbing, HVAC, and Electrical Services | RS Andrews”.

  • Canonical URL set

    The canonical URL is https://www.rsandrews.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rsandrews.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,052 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rsandrews.com/llms.txt (195 KiB, 687 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    https://www.rsandrews.com/heating/furnaces took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5088
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • A 9-field form

    Your longest form asks for 9 fields (5 required). Every extra field lowers completion.

  • About 1,034 words of copy

    The homepage carries about 1,034 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “MEGA FURANCE CHECKUP FOR $99! BOOK NOW” and “CALL 770-454-1800”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Mega FURANCE CHECKUP FOR $99! BOOK NOW”, “Request Service” and “Call 770-454-1800”.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 8 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rsandrews.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 41 issues on rsandrews.com, including 24 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25