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rsms.com website review

Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 90 checks

This review found 39 issues worth fixing on rsms.com, 16 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.5 s
May 16, 20262.7 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
105 ms77 msMay 2Oct 1780 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202690 ms
May 9, 202689 ms
May 16, 202689 ms
May 23, 202688 ms
Jul 18, 202696 ms
Aug 1, 2026102 ms
Aug 8, 202695 ms
Aug 15, 202687 ms
Aug 22, 202686 ms
Sep 26, 202697 ms
Oct 3, 202684 ms
Oct 17, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rsms.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rsms.com at 0.4 s0.4 s
  2. rsms.com at 0.8 s0.8 s
  3. rsms.com at 1.1 s1.1 s
  4. rsms.com at 1.5 s1.5 s
  5. rsms.com at 1.9 s1.9 s
  6. rsms.com at 2.3 s2.3 s
  7. rsms.com at 2.6 s2.6 s
  8. rsms.com at 3.0 s3.0 s

Speed

7 to fix65
  • Use efficient cache lifetimes

    8.8 s · 16.1 MB

    48 files are served with short cache lifetimes, so returning visitors download them again (16.1 MB).

  • Improve image delivery

    7.5 s · 2.6 MB

    16 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.

  • Render-blocking requests

    2.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    280 ms · 269 KiB

    About 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • Reduce unused CSS

    310 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Google Maps adds 249 ms

    249 ms

    Google Maps costs a phone 249 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Maps, JSDelivr CDN and Other Google APIs/SDKs and others), adding 584 KiB and 253 ms of main-thread time.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 298 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.1 s

    11.1 s

    Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome To Red Sea Marine Services LLC”.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • 54 images without width and height

    54 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 24 ms

    24 ms

    Scripts block the page for only 24 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 16.6 MB in 69 requests

    16.6 MB

    Your homepage downloads 16.6 MB in 69 requests on a phone: media 12.5 MB (1), images 3.3 MB (39) and scripts 547 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.

  • 9 images in older formats

    9 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.7 g of CO₂ per visit

    4.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.71 g of CO₂e: 565.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 6080
  • 21 buttons without a name

    21 buttons have no accessible name, so screen readers announce just “button”.

  • 19 tap targets too small

    19 tap targets are too small or too close together to hit reliably with a finger.

  • Links must have discernible text (12 elements)

    Links must have discernible text: 12 elements on the page fail this check, rated serious by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6773
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at http://rsms.com/sitemap.xml, so Google discovers your pages only by following links.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 39 internal links, 1 external

    The homepage links to 39 pages on rsms.com and 1 external page.

3 checks passed
  • One H1 headline

    Your main headline reads: “Welcome toRed Sea Marine Services LLC”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Home | Red Sea Marine Services LLC(DMCC)”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://rsms.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (490 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://rsms.com/reach-us, https://rsms.com/vision-mission-principle, https://rsms.com/hsseq-policy, https://rsms.com/our-management-team, https://rsms.com/managing-directors-desk and https://rsms.com/ship-management and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://rsms.com/reach-us, https://rsms.com/vision-mission-principle, https://rsms.com/hsseq-policy, https://rsms.com/our-management-team, https://rsms.com/managing-directors-desk and https://rsms.com/ship-management and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://rsms.com/our-operating-area and https://rsms.com/our-partners have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 472 words of copy

    The homepage carries about 472 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 1 call to action

    The homepage has 1 call to action, for example “Get Started”.

  • Social proof on the page

    Social proof on the homepage: 13 customer or partner logos and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rsms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2022.

Stack

Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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