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rtstactical.com website review
Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 114 checks
This review found 38 issues worth fixing on rtstactical.com, 17 of them high impact, across 114 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #56,040 of 86,042 reviewed websitesbeats 30%
- #32,432 of 43,995 online storesbeats 22%
- #30,255 of 39,308 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 196 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 201 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 200 ms |
| Aug 1, 2026 | 203 ms |
| Aug 8, 2026 | 202 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 206 ms |
| Sep 5, 2026 | 207 ms |
| Sep 12, 2026 | 210 ms |
| Sep 19, 2026 | 214 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 227 ms |
| Oct 17, 2026 | 231 ms |
| Oct 24, 2026 | 228 ms |
| Oct 31, 2026 | 218 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.3 s
7.4 s
8.4 s
rtstactical.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.9 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.8 s
A phone's processor spends 9.8 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,797 HTML elements
The page has 4,797 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Hubspot and Shopify and others), adding 1.8 MB and 1.9 s of main-thread time.
Reduce unused JavaScript
150 ms · 345 KiBAbout 345 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Facebook adds 415 ms
415 msFacebook costs a phone 415 ms of main-thread work and 264 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
417 KiB26 files are served with short cache lifetimes, so returning visitors download them again (417 KiB).
Shopify adds 276 ms
276 msShopify costs a phone 276 ms of main-thread work and 939 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 314 ms
314 msHubspot costs a phone 314 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.
Improve image delivery
115 KiB10 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
10 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 23.3 s
23.3 sThe page becomes fully interactive after 23.3 s. Good is under 3.8 s.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OUR MISSION IS YOURS”.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Real-user INP: 328 ms
328 msReal visitors wait 328 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 985 ms
985 msReal visitors wait 985 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.212
0.212The layout shifts by 0.212 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Images and page weight
25 images far larger than shown
15.1 MB25 images are downloaded at several times the size a phone draws them, for example SlimTacRangerGreenv7.png at 3,000 px wide, shown at 46 px. Resized copies would save about 15.1 MB.
12 images over 500 KB
12 images weigh 12.6 MB together. On a phone connection a single image that size takes seconds.
Page weight: 10.9 MB in 270 requests
10.9 MBYour homepage downloads 10.9 MB in 270 requests on a phone: media 6.8 MB (1), images 2.1 MB (99) and scripts 1.5 MB (86). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.1 g of CO₂ per visit
3.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.08 g of CO₂e: 369.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA progressbar nodes must have an accessible name (4 elements)
ARIA progressbar nodes must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
137 form fields without a label
137 form fields have no label, so screen readers announce an empty box and autofill guesses.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
245 internal links, 16 external
The homepage links to 245 pages on rtstactical.com and 16 external pages.
8 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Our mission is yours. Empowering our heroes to Be Fearless. RTS Tactical is a proud USA manufacturer committed to prote…”.
One H1 headline
Your main headline reads: “Our Mission is Yours”.
Title: 63 characters
Your title is a healthy 63 characters: “RTS Tactical – Proud Manufacturer of Body Armor & Tactical Gear”.
Canonical URL set
The canonical URL is https://www.rtstactical.com/.
Structured data in place
Structured data found: Corporation, LocalBusiness and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.rtstactical.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,727 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.
6 checks passed
Linked pages load
3 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=27008737&Ver=2&mid=707c3ad4-213e-45d0-b17f-468b4acaa654&bo=1&sid=9fb15f30da7c11f19ec59d130f73ee82&vid=9fb17060da7c11f19af0176fc45cc400&vids=0&msclkid=N&pi=918639831&lg.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
46 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.rtstactical.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (rtstactical.com).
Valid certificate (56 days left)
The certificate from Let's Encrypt · YE1 verifies for rtstactical.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://rtstactical.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
DNSSEC is off
rtstactical.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 9 years old
9 yearsrtstactical.com was registered in Aug 2017 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for rtstactical.com, so a mis-issued certificate from anyone else is refused.
Registered until Aug 2027
rtstactical.com is registered until Aug 2027.
Content and conversion
A 12-field form
Your longest form asks for 12 fields (0 required). Every extra field lowers completion.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,304 words of copy
The homepage carries about 3,304 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CALL US AT +1 786-796-2759” and “SHOP THE VETERANS DAY SALE”.
18 calls to action
The homepage has 18 calls to action, for example “CALL US AT +1 786-796-2759”, “Shop All” and “Shop now”.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks and 18 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.
Direct contact links
Visitors can reach you directly: 7 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be rtstactical.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.hubspotemail.net ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 5 of them by other companies (measured from a US location before any click).
58 other companies contacted
Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
- Selleasy · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Pagefly Ai Page Builder · Postscript Sms Marketing · Flair · Klaviyo Email Marketing Sms · Gsc Countdown Timer · Test Sms · Procure Sync · Access Pro · Essential Cart Drawer · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 2 open roles
- Job board
- careers page
Company
- Founded
- 2019
- Headquarters
- Miami
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on rtstactical.com, including 22 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.