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rudyproject.com website review

Visit site (opens in a new tab)Reviewed 8 November 202627 issues · 85 checks

This review found 27 issues worth fixing on rudyproject.com, 8 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s988 msMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
147 ms103 msMay 16Oct 31142 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026110 ms
May 23, 2026108 ms
May 30, 2026109 ms
Jun 6, 2026111 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026112 ms
Jul 11, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 2026112 ms
Aug 1, 2026111 ms
Aug 8, 2026112 ms
Aug 15, 2026115 ms
Aug 22, 2026117 ms
Aug 29, 2026121 ms
Sep 5, 2026124 ms
Sep 12, 2026125 ms
Sep 19, 2026127 ms
Sep 26, 2026129 ms
Oct 3, 2026131 ms
Oct 10, 2026135 ms
Oct 17, 2026137 ms
Oct 24, 2026137 ms
Oct 31, 2026142 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rudyproject.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rudyproject.com at 0.6 s0.6 s
  2. rudyproject.com at 1.2 s1.2 s
  3. rudyproject.com at 1.8 s1.8 s
  4. rudyproject.com at 2.3 s2.3 s
  5. rudyproject.com at 2.9 s2.9 s
  6. rudyproject.com at 3.5 s3.5 s
  7. rudyproject.com at 4.1 s4.1 s
  8. rudyproject.com at 4.7 s4.7 s

Speed

7 to fix66
  • Reduce unused JavaScript

    1.2 s · 604 KiB

    About 604 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, iubenda and Accessibe Accessibility Overlay and others), adding 1.4 MB and 733 ms of main-thread time.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 321 ms

    321 ms

    Google Tag Manager costs a phone 321 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,515 HTML elements

    The page has 1,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 41 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Improve image delivery

    64 KiB

    2 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    15 KiB

    15 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 258 ms

    258 ms

    Scripts block taps and scrolling for 258 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 133 ms

    133 ms

    Real visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 418 ms

    418 ms

    Real visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 210 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 210 requests on a phone: scripts 1.6 MB (84), other files 764 KiB (99) and images 444 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8591
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 209 internal links, 25 external

    The homepage links to 209 pages on rudyproject.com and 25 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Sport sunglasses for men and women, cycling helmets and prescription lenses. Made in Italy design, 24/48h delivery. Off…”.

  • One H1 headline

    Your main headline reads: “Rudy Project”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Rudy Project: Sport Sunglasses, Bike Helmets & Rx Lenses”.

  • Canonical URL set

    The canonical URL is https://www.rudyproject.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rudyproject.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (806 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rudyproject.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.rudyproject.com/pages/black-friday has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.rudyproject.com/pages/black-friday has no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://www.rudyproject.com/collections/bestselling-sunglasses, https://www.rudyproject.com/collections/active-lifestyle-eyewear, https://www.rudyproject.com/collections/sunglasses-spare-parts, https://www.rudyproject.com/collections/all-sunglasses, https://www.rudyproject.com/collections/gravel-sunglasses and https://www.rudyproject.com/collections/hiking-trekking-sunglasses took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://www.rudyproject.com/.

  • 8 small tap targets

    8 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “[Regios Discounts] No config scripts found, so not updating prices.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 252 words of copy

    The homepage carries about 252 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP FOR EARLY ACCESS”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All”, “SIGN UP FOR EARLY ACCESS” and “SHOP NOW”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rudyproject.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Regios Discounts · Multifeeds · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Selleasy · Ecomsend Restock

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on rudyproject.com, including 12 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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