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rugoutletusa.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 86 checks

This review found 33 issues worth fixing on rugoutletusa.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s932 msMay 23Nov 7981 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Nov 7, 2026981 ms
Real-visitor tap response (INP)75th percentile, phones
202 ms83 msMay 23Nov 7161 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202697 ms
May 30, 2026110 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026130 ms
Jun 27, 2026135 ms
Jul 4, 2026164 ms
Jul 11, 2026160 ms
Jul 18, 2026137 ms
Jul 25, 2026138 ms
Aug 1, 2026133 ms
Aug 8, 2026139 ms
Aug 15, 2026139 ms
Aug 22, 2026146 ms
Aug 29, 2026157 ms
Sep 5, 2026163 ms
Sep 12, 2026188 ms
Sep 19, 2026186 ms
Sep 26, 2026183 ms
Oct 3, 2026180 ms
Oct 10, 2026165 ms
Oct 17, 2026162 ms
Oct 24, 2026162 ms
Oct 31, 2026162 ms
Nov 7, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rugoutletusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rugoutletusa.com at 1.2 s1.2 s
  2. rugoutletusa.com at 2.5 s2.5 s
  3. rugoutletusa.com at 3.7 s3.7 s
  4. rugoutletusa.com at 4.9 s4.9 s
  5. rugoutletusa.com at 6.1 s6.1 s
  6. rugoutletusa.com at 7.4 s7.4 s
  7. rugoutletusa.com at 8.6 s8.6 s
  8. rugoutletusa.com at 9.8 s9.8 s

Speed

11 to fix58
  • Reduce unused JavaScript

    2.3 s · 456 KiB

    About 456 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Improve image delivery

    1.3 s · 1.1 MB

    25 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 192 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (192 KiB).

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google CDN and posthog.com and others), adding 1.4 MB and 796 ms of main-thread time.

  • Render-blocking requests

    750 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Clarity adds 359 ms

    359 ms

    Clarity costs a phone 359 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 146 ms

    146 ms

    Google CDN costs a phone 146 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 94 ms

    94 ms

    Shopify costs a phone 94 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 58 ms

    58 ms

    azurefd.net costs a phone 58 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    100 ms · 18 KiB

    18 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 56% slower for real visitors

    +56%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 842 ms

    842 ms

    Real visitors wait 842 ms for your server to start answering (75th percentile). Good is under 800 ms.

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 167 ms

    167 ms

    Scripts block the page for only 167 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.9 MB in 403 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 403 requests on a phone: images 1.9 MB (27), other files 1.6 MB (248) and scripts 1.2 MB (97). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    recco-hand-tufted-rug.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • 93 text elements with low contrast

    93 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (14 elements).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 135 internal links, 11 external

    The homepage links to 135 pages on rugoutletusa.com and 11 external pages.

8 checks passed
  • Meta description: 92 characters

    Your meta description is 92 characters: “Shop modern, handmade, and large area rugs online in the US. Free shipping and easy returns.”.

  • One H1 headline

    Your main headline reads: “Handmade area rugs at outlet prices”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Modern & Handmade Area Rugs | Rug Outlet USA”.

  • Canonical URL set

    The canonical URL is https://rugoutletusa.com/.

  • Structured data in place

    Structured data found: HomeGoodsStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rugoutletusa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,373 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rugoutletusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://rugoutletusa.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://rugoutletusa.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://rugoutletusa.com/customer_authentication/redirect and https://rugoutletusa.com/collections/12x15-rugs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://rugoutletusa.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 7397
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    55 of 55 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 787 words of copy

    The homepage carries about 787 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “OUR PRICING” and “SHOP THE SALE”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop Clearance Handmade Rugs”, “Our Pricing” and “Shop the sale”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 42 testimonial or review blocks and “2,900+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity and PostHog.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rugoutletusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Judge Me Reviews · Crisp Live Chat Chatbot · Google Youtube · Ea Accessibility · Crisp Chatbox · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
PostHog | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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