rui.net website review

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

canva.com costs a phone 1.0 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 35 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.7 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (canva.com, talkfurther.com and Google Tag Manager and others), adding 3.0 MB and 2.6 s of main-thread time.

About 1.6 MB of JavaScript is downloaded but never used on this page.

talkfurther.com costs a phone 914 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

40 files are served with short cache lifetimes, so returning visitors download them again (651 KiB).

12 long tasks block the main thread while loading, the longest for 798 ms. During a long task the page ignores taps.

8 images could be 636 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 270 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Desktop scores 62 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

The layout shifts by 0.398 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

17 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.5 MB in 145 requests on a phone: scripts 2.9 MB (62), images 1.2 MB (15) and stylesheets 184 KiB (33). Under 2 MB keeps phones on slow connections fast.

7 images (795 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example Untitled-design.png at 836 px wide, shown at 153 px. Resized copies would save about 426 KiB.

1 image further down the page (76 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (11 elements).

15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 72 pages on rui.net and 27 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “KP Content Consumption: Content Container not found. Please check your settings and ensure a valid selector is provided.”.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,710 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.