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rumiskitchen.com website review

Visit site (opens in a new tab)Reviewed 23 October 202634 issues · 82 checks

This review found 34 issues worth fixing on rumiskitchen.com, 14 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
854 ms776 msMay 2Oct 17785 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026791 ms
May 9, 2026794 ms
May 16, 2026812 ms
May 23, 2026807 ms
May 30, 2026805 ms
Jun 6, 2026813 ms
Jun 13, 2026801 ms
Jun 20, 2026812 ms
Jun 27, 2026819 ms
Jul 4, 2026828 ms
Jul 11, 2026842 ms
Jul 18, 2026844 ms
Jul 25, 2026842 ms
Aug 1, 2026830 ms
Aug 8, 2026825 ms
Aug 15, 2026832 ms
Aug 22, 2026836 ms
Aug 29, 2026842 ms
Sep 5, 2026845 ms
Sep 12, 2026829 ms
Sep 19, 2026812 ms
Sep 26, 2026796 ms
Oct 3, 2026796 ms
Oct 10, 2026787 ms
Oct 17, 2026785 ms
Real-visitor tap response (INP)75th percentile, phones
73 ms60 msMay 2Oct 1771 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202662 ms
May 9, 202661 ms
May 16, 202661 ms
May 23, 202662 ms
May 30, 202662 ms
Jun 6, 202662 ms
Jun 13, 202663 ms
Jun 20, 202662 ms
Jun 27, 202662 ms
Jul 4, 202662 ms
Jul 11, 202662 ms
Jul 18, 202662 ms
Jul 25, 202662 ms
Aug 1, 202662 ms
Aug 8, 202662 ms
Aug 15, 202662 ms
Aug 22, 202662 ms
Aug 29, 202662 ms
Sep 5, 202662 ms
Sep 12, 202662 ms
Sep 19, 202662 ms
Sep 26, 202662 ms
Oct 3, 202663 ms
Oct 10, 202665 ms
Oct 17, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rumiskitchen.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rumiskitchen.com at 0.4 s0.4 s
  2. rumiskitchen.com at 0.8 s0.8 s
  3. rumiskitchen.com at 1.1 s1.1 s
  4. rumiskitchen.com at 1.5 s1.5 s
  5. rumiskitchen.com at 1.9 s1.9 s
  6. rumiskitchen.com at 2.3 s2.3 s
  7. rumiskitchen.com at 2.6 s2.6 s
  8. rumiskitchen.com at 3.0 s3.0 s

Speed

13 to fix39
  • Reduce unused JavaScript

    3.6 s · 716 KiB

    About 716 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    1.9 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Use efficient cache lifetimes

    1.5 s · 250 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

  • Improve image delivery

    1.1 s · 230 KiB

    3 images could be 230 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and Facebook and others), adding 2.4 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    910 ms · 135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Squarespace adds 567 ms

    567 ms

    Squarespace costs a phone 567 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 137 KiB

    Polyfills for old browsers add 137 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 497 ms

    497 ms

    Google Tag Manager costs a phone 497 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 67 but mobile only 39. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Outdoor restaurant scene at dusk with warmly lit tables and…”.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 886 ms

    886 ms

    Scripts block taps and scrolling for 886 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 62 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 485 ms

    485 ms

    Real visitors wait 485 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 82 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 82 requests on a phone: scripts 1.8 MB (48), images 332 KiB (6) and stylesheets 169 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (77 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9598
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 4 H1 headlines

    There are 4 <h1> headlines (“Rumi’s Kitchen”, “FOOD IS LOVE” and “•”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/6840cbf29346cf20380…”.

  • 25 internal links, 6 external

    The homepage links to 25 pages on rumiskitchen.com and 6 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Discover authentic Persian cuisine and warm hospitality at Rumi's Kitchen, serving Middle Eastern flavors at locations …”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Rumi's Kitchen | Experience Persian Hospitality”.

  • Canonical URL set

    The canonical URL is https://www.rumiskitchen.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rumiskitchen.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.rumiskitchen.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (235 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    https://www.rumiskitchen.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.rumiskitchen.com/home all use the title “Rumi's Kitchen | Experience Persian Hospitality”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 220 words

    The homepage has only about 220 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “CONTACT” and “RECEIPT REQUEST”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rumiskitchen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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