runfrew.com website review

7 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

2 third-party services load with your homepage (Shopify and shop.app), adding 66 KiB and 26 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Your title is only 17 characters: “RUNFREW – Runfrew”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to runfrew.ca, not runfrew.com, so Google may credit that host instead.

Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 19 pages on runfrew.com and 5 external pages.

https://runfrew.com/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

https://runfrew.com/products/mens-runfrew-singlet and https://runfrew.com/products/womens-og-runfrew-singlet use the same meta description. A description written for each page earns more clicks.

https://runfrew.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.